Tag Archives: Westminster

VISIT ISLE OF WIGHT DISTRIBUTES HOLIDAY GUIDE TO TEMPT WINTER TOURISTS

Visit Isle of Wight (VIOW) has taken steps to attract more winter visitors to the Island with the distribution of its latest Shades of Wight brochure – a luxury lifestyle publication which challenges the perceptions of holidaying on the Island, emphasising it as a year-round escape with many “Shades of Wight” to explore.

Filled with 20 pages of some of the Island’s finest hotels, bed and breakfasts and self-catering accommodation, the brochure features a range of inspirational themes and distinctive quality experiences which invite the reader to make a break and explore this Island for all seasons.

During Christmas, 8,000 Shades of Wight brochures will be distributed to three specific demographics across Hampshire and Dorset as well as to hundreds more people who have requested via the Visit Isle of Wight website.

A letter which accompanies the brochure informs readers “You’ll find the perfect place to unwind, whether that’s at a fabulous hotel or vintage airstream, in a smart resort or secluded bay. This is England’s garden isle where there’s plenty to do in the great outdoors… and even more indoors, from touring a sumptuous palace to dining at a restaurant serving five star cuisine”.

Also included in the package are some exclusive offers for discount ferry travel from Southampton Portsmouth and Lymington. These deals are for foot passengers and promote a ‘Drive Less, See More’ trip – a campaign currently running to encourage more people to travel to and around the Island without the use of a car.

Other tempting offers include 50% off cycle hire with back-up services like bag transfer and a range of 2-night accommodation packages.

David Thornton, CEO, Visit Isle of Wight, said: “We want to spread the message that winter is the ideal time of the year to escape and enjoy a few tranquil days on the Island.

“As well as highlighting our stunning coastline, blue flag beaches and heritage attractions there are features on events, towns and villages, cycling and walking routes. We hope this will entice people to people to visit and enjoy one of the many shades of Wight.”

The brochure also explains how to reach the Island, and full details are now featured online at http://www.visitisleofwight.co.uk/shades-of-wight.

-ENDS-

For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

Notes to Editors:
The attached image taken at the launch of the Shades of Wight marketing campaign at Westminster on 17th October 2014 shows (L to R) Lady Penny Cobham, Chairman of VisitEngland, Cllr Ian Stephens, Leader of the IW Council and David Thornton, CEO of Visit Isle of Wight.

During Christmas, 8,000 Shades of Wight brochures will be distributed to three specific demographics across Hampshire and Dorset as well as to hundreds more to people who have requested it from the Visit Isle of Wight website.

The three demographics are (A) People who live in the most sought-after neighbourhoods (B) Professionals in successful careers and (E) Active retirees.

Visit Isle of Wight
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

Isle of Wight Day at the Palace of Westminster, 2nd September 2014 – A Taste of the Isle of Wight

Visit Isle of Wight and Taste of the Wight are working with Island MP, Andrew Turner, to hold a special event in the Houses of Parliament this September to celebrate the Island and raise its profile.

The event follows the huge success of the first Isle of Wight Day which was held in the Palace of Westminster last October.  The second Isle of Wight Day at Westminster, which will be held on 2nd September, will give a selection of Island businesses a chance to market and promote themselves to a wide audience of travel and food media, key food buyers, business investors and MPs.

Andrew Turner MP will welcome assembled guests and Lady Penny Cobham, Chairman of Visit England will declare the “Taste of the Isle of Wight” experience open.   Cllr Ian Stephens, Leader of the IW Council, will talk about the Council’s key role in tourism and the importance of working alongside the private sector to deliver destination services.

Visit Isle of Wight will create a pop-up garden to illustrate the Island’s Garden Isle appeal, while food and drink, inspired by the finest Isle of Wight ingredients, will be served throughout the day.

David Thornton, CEO, Visit Isle of Wight said: “Tourism is worth over £500M to the Island’s economy and represents almost 30% of the employment on Island.

“Wightminster” provides us with an annual opportunity to re-connect with partners and supporters and remind everyone of the importance tourism plays in the Island’s economy and its future prospects.”

Also at Westminster there will be a number of products from Solent’s Wight Marque members on display.

David Brooks, Sales Director at Solent said: “Taste of the Wight is becoming an important part of the Isle of Wight’s marketing programme and we’re delighted that there will be more than a hundred products on display from the Island to enjoy.

“From apricots and cherries to sweetcorn and garlic and award-winning favourites such as Minghella Ice Cream and IW Blue Cheese. There will be a special showcase for Isle of Wight drinks with some treats from our local brewers, as well as wines and ciders and one or two more surprising tipples to try.”

Andrew Turner added “I was really proud of what we achieved with our first Isle of Wight Day – and the plans for this year are on track to top that.  I had great feedback about the event and I know that many useful contacts were made leading to new business for Island companies.  It’s a lot of hard work for everybody involved but I’m very much looking forward to the event.”

 

-ENDS-

For further information, please contact: 

Sue Emmerson, Isle of Wight Press Officer

Tel: 07766 705672. E-mail: sue@visitwight.org

 

Notes to editors:

Visit Isle of Wight Ltd

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

Wight Marque is a sign of origin and identifies truly local food and places where it is sold. The Gold Standard can only be awarded to hospitality, wholesalers etc where ten or more Wight Marque products are used. http://wightmarque.tasteofthewight.co.uk/

 

Isle of Wight Dinosaur arrives at Westminster Palace this Thursday

Isle of Wight Dinosaur arrives at Westminster Palace this Thursday

A baby T REX left the Isle of Wight today En route for the palace of Westminster and will be grazing around parliament tomorrow, the 17th of October 2013 between 9.30am and 12.30pm.

The prehistoric creature has become one of the top attractions at the Island’s Blackgang Chine Fantasy Theme Park, also celebrating its 175th birthday as the oldest theme park in the UK this year.

The park’s owners have joined forces with other tourist attractions, food producers and industry representatives to host an “Isle of Wight Day” in Westminster Palace in association with the Island’s MP, Andrew Turner, and the Island’s newly formed Destination Management Organisation, Visit Isle of Wight LTD.

Earlier this year, the Isle of Wight was named the Dinosaur Capital of the UK by the Natural History Museum, noted for the number of fossils found on the Island over the years. This summer the Island teamed up with Twentieth Century Fox and the BBC to create a walking with dinosaur trail where walkers can download augmented reality dinosaurs on their mobile devices and smart phones when visiting the Island 

The Isle of Wight Day officially starts at 10.30am in the Jubilee Room at Westminster Palace and runs until 4pm. The Blackgang Dinosaur will be taking in the local scenery at 9.30am, and hanging about to have a quick bite with the new Tourism Minister, Helen Grant MP when she pops in to hear all about the Island at 12.30pm.Ends

For further information, please contact: Sue Emmerson, Isle of Wight Press Officer

Tel: 07766 705672 E-mail: sue@visitwight.co.uk

Learn more about the Dinosaur Island phone app, Blackgang Chine and all things Isle of Wight at www.visitisleofwight.co.uk