Tag Archives: Visit England

ISLE OF WIGHT TOURISM CONFERENCE A SUCCESS

A conference to discuss the future of tourism on the Isle of Wight has been hailed a success.

Organised by Visit Isle of Wight (VIOW) and the IW Chamber of Commerce, the full-day event was held on Tuesday 24th February at Park Resorts, Thorness Bay, near Cowes, Isle of Wight. The conference attracted more than 200 attendants, including representatives from tourist organisations and those involved in local hospitality businesses.

The programme of presentations was delivered by speakers who all have experience in the tourism industry: James Berresford, Chief Executive Visit England, David Marsh, Chairman Greater Yarmouth Tourism, John Allen, Chairman Tourism Advisory Board, Ian Stephens, Chairman LGA Tourism, Culture and Sport Board, David Groocock, President IW Chamber of Commerce, Kevin Smith CEO, IW Chamber of Commerce, Simon Dabell, Chairman Visit Isle of Wight and David Thornton, CEO Visit Isle of Wight.

Visit Isle of Wight focused on developments since the DMO was set up just over two years ago and James Berresford provided a wider perspective on tourism trends from businesses and from the national organisation Visit England.

The importance of digital marketing was the theme of the presentation from Steve Keenan of Travel Perspective and Robin Hamman of Cybersoc talked about the importance of social media and how to avoid the pitfalls.

The 2015 tourism conference also featured interactive workshops, visiting exhibitors and networking sessions in order to allow tourism operators the chance to network and to maximise their business potential.

David Thornton, CEO, Visit Isle of Wight said: “The importance of exchanging information and ideas, developing joint promotions, celebrating successes, discussing issues and seeking achievable solutions and working together in partnership to promote the Island as a high-quality visitor destination was a message all received loud and clear.

“VIOW welcomes the continued support of the IW Council and the Tourism Advisory Board, and looks forward to taking tourism on the Island to a whole new level.”

David Thornton brought the conference to a close with an upbeat presentation on the DMO’s campaigns, promotions and events coming up in 2015. These include Acoustic Isle, an initiative by VIOW to attract visitors during the off-peak period. Starting this Thursday, 26th February, the event will feature more than 100 live performances over 10 days under the Acoustic Isle banner. Full details of the other gigs on offer during Acoustic Isle can be found by visiting www.visitisleofwight.co.uk/events/acoustic-isle

A report on the 2015 Tourism Conference is now available at www.visitwight.org

ENDS

For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

Notes to editors:

Image shows David Thornton, CEO, Visit Isle of Wight and James Berresford, CEO VisitEngland, at the Isle of Wight Tourism Conference.

Visit Isle of Wight

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

WHICH ISLE OF WIGHT ATTRACTIONS SHOULD MAKE ENGLISH HALL OF FAME?

Visit England (VE) has launched a search to establish England’s Hall of Fame and Visit Isle of Wight (VIOW) is encouraging people to nominate the Island’s attractions.

From Harry Potter to James Bond, the mini skirt to the tuxedo, The Beatles to punk music and the Magna Carta to the World Wide Web, the Hall of Fame will celebrate what England has brought to the world and what makes the country such a diverse and fascinating place to visit and explore.

Launched last month, the National Tourist Board’s Hall of Fame app asks people to submit their hometown’s assets under the following categories: The Great, The Good and the Notorious; Inventions & Discoveries; Food & Drink; History & Heritage; Culture & Entertainment and Sport & Leisure.

Anyone making a nomination, or later voting, will be entered into a prize draw to win a UK weekend break.  Entries are open until March 23rd when voting opens to establish a final Hall of Fame, which will be announced on April 23rd, St George’s Day.

David Thornton, Chief Executive of VIOW, said: “From being home to the iconic rock festivals of 1968-1970 to the birthplace of Oscar-winning film director, Anthony Minghella and one of the richest dinosaur localities in Europe, the Isle of Wight has an absolute wealth of information to put forward for this campaign.

“So if you know a quirky or unusual fact that deserves to be recognised, make sure you enter your favourite claims to fame for the Island to help get it included.”

VisitEngland’s app will be hosted on a microsite (www.englandshalloffame.com) and on Facebook (www.facebook.com/EnjoyEngland).

#EnglandsHOF

For inspiration, go to www.visitisleofwight.co.uk

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For further information, please contact:   Sue Emmerson, Isle of Wight Press Officer, Tel: 07766 705672, E-mail: sue@visitwight.org

Notes to Editors

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website (VisitIsleofWight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

VisitEngland is the country’s national tourist board.   They work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and visitors. More information can be found on www.visitengland.com and www.visitengland.org.

MAJOR NEW MARKETING CAMPAIGN FOR VISIT ISLE OF WIGHT

Visit Isle of Wight (VIOW) – the Destination Management Organisation tasked with attracting more visitors to the Isle of Wight – has announced significant investment in a major new marketing campaign aimed at driving pre-season visitor numbers.

The spring campaign, which highlights the Island’s appeal as an out of season destination, will also showcase its range of new products, including Acoustic Isle (13 to 23 March, http://www.visitisleofwight.co.uk/events/acoustic-isle) a brand new music event which will build over the next three years to provide consumers with an excuse to visit the Isle of Wight and turn a trip into a full-blown musical holiday.

VIOW, the Isle of Wight Council and its industry partners is investing £175,000 (total fund £210,000) into a new 3-month marketing campaign, launching this month (February 2014). In addition to consumer press and radio advertising, the campaign is also supported by a £45,000 media partnership with VisitEngland (VE) focusing on what England is most loved for including the English Seaside and the English Countryside.

The VE themed campaigns which start this month will run on the radio, in newspaper supplements and via social media and PR.   A series of holiday supplements and competitions with themes from ‘Rural Escapes’ to the ‘Great Outdoors’ will appear in The Independent, The Telegraph, Time Out, the London Evening Standard, Woman & Home, Essentials and Chat – and help drive traffic to VIOW’s award-winning website which sees up to 100,000 unique visitors a month.

Tourism officials also hope to attract thousands of new visitors from the Greater London area with an advertising blitz on the London Underground which will see posters plastered all over stations at Victoria and Waterloo as well as high visibility coving panels sporting the message “Close your eyes and you’re almost there…the perfect weekend escape, less than 2 hours from London”.

In addition, the first phase of a two-year Shades of Wight campaign created by VIOW has started with a high-end brochure which will be promoted in press ads in The Radio Times, Hampshire Life and Stylist magazine.   The campaign aimed at AB1’s (couples and groups of friends) seeks to challenge perceptions of holidaying on the Isle of Wight by featuring the unique, distinctive quality experiences the Island has to offer throughout the year, with special attention given to the spring and autumn periods.

VIOW is constantly developing new ways to attract out of season visitors to the Isle of Wight and is currently developing and marketing a new campaign for 2014, Acoustic Isle.   From chap-hop to jazz, classical and folk, the Acoustic Isle festivities kick off on 13 March, featuring hundreds of intimate performances in Island pubs, bars, cafés and restaurants.

This March, a succession of national and regional radio and newspaper ads will invite people to “Unplug, take a break and re-connect with nature’s soundtrack on the Isle of Wight”, while 40,000 copies of a newspaper-style gig guide will be distributed off-Island and will also be available at cross-Solent terminals as well as pubs, hotels and Island tourist information points.

David Thornton, Chief Executive, VIOW, says “We saw good growth in the late spring and summer last year, and whilst visitor numbers have been challenged by the poor weather over the winter, we have still performed far better than the mainland seaside resorts.

“This latest campaign push has been slightly delayed whilst we waited for the dreadful weather to subside, but now it’s great to see the Isle of Wight message appearing in the national press and across the London Underground network.”

Following discussions with VIOW, South West Trains has announced that it is extending its Winter Smiles campaign – a £10 day return train ticket offer from London to Southampton, Portsmouth and Southsea – from Monday 24 February until Sunday 16 March 2014.  More details about the offer can be found at www.southwesttrains.co.uk/wintersmiles

For all tourist information on the Isle of Wight, visit www.visitisleofwight.co.uk.

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For further information, please contact:   Sue Emmerson, Isle of Wight Press Officer, Tel: 07766 705672, E-mail: sue@visitwight.co.uk

Notes to editors:

  • Attached – copy of the advertisement running on the London Underground (2000 tube panel posters) from Monday 24th February for two weeks.  Station footfall at London Victoria is 3.163m/2wks (69% ABC1), Waterloo:  station footfall 3.235m/2wks (67% ABC1).
  • Attached – copy of Acoustic Isle advertisement.  The event will be promoted in national, regional and local media channels and on TV screens on board Isle of Wight ferries.  The target audience for the campaign lives between Hampshire and London, loves the countryside and its pubs, the coast and its waterside inns, and likes to treat themselves to short breaks when they can relax, unwind and spend quality time together.
  • Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website (VisitIsleofWight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org
  • VisitIsleofWight.co.uk is now the Isle of Wight’s Number One Holiday website.  The consumer website, www.visitIsleofWight.co.uk was launched in February 2013. Visitor traffic during July 2013 was 73% higher than the old Islandbreaks site for the same time last year.  During August 2013, the website hit an all-time record with 107,000 unique visitors in one month and in December 2013 recorded a 271% increase in traffic compared with the same month in 2012.