Visit Isle of Wight (VIOW) has hosted a destination familiarisation trip to the Island for a group of six tour operators from Norway and Sweden.
With the aim of enhancing knowledge about the South East and ultimately increasing bookings from these markets, the group visit was organised by Tourism South East in partnership with London and Partners with funding support from the GREAT UK Challenge Fund.
The familiarisation trip ran from 22 to 26 January and hosted product decision makers from a range of key Swedish and Norwegian excursions businesses on the programme. The 5-day itinerary included visits to attractions in London, Brighton, Portsmouth and the Isle of Wight.
The group were escorted by Nigel Smith, CEO, Tourism South East, and were met at Hovertravel in Ryde by Sue Emmerson, Press Officer, Visit Isle of Wight.
There followed a personal tour of Osborne by Michael Hunter, English Heritage Curator, in the course of which the group learned more about the links between the British and the Scandinavian Royal Families. In particular Princess Alexandra of Denmark who in 1863 married the eldest son of Queen Victoria and Prince Albert, Edward VII Prince of Wales.
The party then enjoyed a delicious lunch in Osborne’s Terrace Restaurant before returning to the mainland to continue their tour of other South East attractions.
Sue Emmerson, Press Officer for Visit Isle of Wight, said: “Despite the short time the tour operators were with us, we were able to give them a flavour of the Island. They were all very impressed with Osborne and were particularly intrigued by a display of old photographs and historic documents relating to members of their own Royal households.
“Fam trips are a great learning tool for tour operators and we would like to thank Hovertravel and English Heritage for their continued support in promoting the Island as a first-class tourism destination.”
For further information, please contact: Sue Emmerson, Press Officer, Visit Isle of Wight, tel. 01983 521555, ext 29, 07766 705672, email@example.com
Notes to Editors
Image attached – Scandinavian tour operators with Michael Hunter, English Heritage Curator at Osborne House.
The GREAT Britain campaign is the UK’s most ambitious international marketing campaign ever and showcases the very best of what the country has to offer in order to encourage more people to visit, study, invest in and do business with the UK. GREAT has delivered a confirmed return for the UK economy of over £1.4 billion to date and is active in 144 countries. It is the Government’s common brand for overseas promotion of the UK. In addition, more than 400 businesses and high-profile individuals have supported the campaign.
The GREAT UK Challenge Fund supports new and innovative project ideas that use GREAT to promote the UK overseas and generate economic benefit at a local, regional or national level. There is more information about the GREAT UK Challenge Fund here: www.greatukchallengefund.com. More information about the GREAT Britain campaign is available from www.greatbritaincampaign.com. Press enquiries about the campaign should go to 0207 008 3100.
About Visit Isle of Wight
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website www.visitisleofwight.co.uk the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities www.visitwight.org
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