Tag Archives: Shades of Wight

VISIT ISLE OF WIGHT DISTRIBUTES HOLIDAY GUIDE TO TEMPT WINTER TOURISTS

Visit Isle of Wight (VIOW) has taken steps to attract more winter visitors to the Island with the distribution of its latest Shades of Wight brochure – a luxury lifestyle publication which challenges the perceptions of holidaying on the Island, emphasising it as a year-round escape with many “Shades of Wight” to explore.

Filled with 20 pages of some of the Island’s finest hotels, bed and breakfasts and self-catering accommodation, the brochure features a range of inspirational themes and distinctive quality experiences which invite the reader to make a break and explore this Island for all seasons.

During Christmas, 8,000 Shades of Wight brochures will be distributed to three specific demographics across Hampshire and Dorset as well as to hundreds more people who have requested via the Visit Isle of Wight website.

A letter which accompanies the brochure informs readers “You’ll find the perfect place to unwind, whether that’s at a fabulous hotel or vintage airstream, in a smart resort or secluded bay. This is England’s garden isle where there’s plenty to do in the great outdoors… and even more indoors, from touring a sumptuous palace to dining at a restaurant serving five star cuisine”.

Also included in the package are some exclusive offers for discount ferry travel from Southampton Portsmouth and Lymington. These deals are for foot passengers and promote a ‘Drive Less, See More’ trip – a campaign currently running to encourage more people to travel to and around the Island without the use of a car.

Other tempting offers include 50% off cycle hire with back-up services like bag transfer and a range of 2-night accommodation packages.

David Thornton, CEO, Visit Isle of Wight, said: “We want to spread the message that winter is the ideal time of the year to escape and enjoy a few tranquil days on the Island.

“As well as highlighting our stunning coastline, blue flag beaches and heritage attractions there are features on events, towns and villages, cycling and walking routes. We hope this will entice people to people to visit and enjoy one of the many shades of Wight.”

The brochure also explains how to reach the Island, and full details are now featured online at http://www.visitisleofwight.co.uk/shades-of-wight.

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For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

Notes to Editors:
The attached image taken at the launch of the Shades of Wight marketing campaign at Westminster on 17th October 2014 shows (L to R) Lady Penny Cobham, Chairman of VisitEngland, Cllr Ian Stephens, Leader of the IW Council and David Thornton, CEO of Visit Isle of Wight.

During Christmas, 8,000 Shades of Wight brochures will be distributed to three specific demographics across Hampshire and Dorset as well as to hundreds more to people who have requested it from the Visit Isle of Wight website.

The three demographics are (A) People who live in the most sought-after neighbourhoods (B) Professionals in successful careers and (E) Active retirees.

Visit Isle of Wight
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

Fifty Shades of Wight!

The Isle of Wight has launched a new campaign, to highlight some of the finest experiences now on offer in one of the most enduring holiday destinations in the UK.

Shades of Wight is aimed at aspirational and discerning travellers, who want to discover – or perhaps rediscover – the UK’s “holiday island”, and to experience some of the many pleasures to be found here either in terms of accommodation, fine food and drink, striking landscapes, or unusual activities.

All contained within one high quality 20-page brochure, the campaign itself helps to highlight some of the very best the hotels, guest houses, self-catering cottages and romantic tree-houses on the Island – from the welcoming Fishbourne Inn close to the harbour, to the 5 AA gold star Hambrough in Ventnor. And for something completely different, why not consider the Spitbank Napoleonic Fort off the coast of the Island?

Each page of the brochure reveals another secret waiting to be uncovered, including Steephill Cove – arguably the quaintest place on the whole of the Isle of Wight, where it’s possible to stay in the secluded Little Tamarisk, where guests can watch the sun set while sampling some delicious fresh seafood and c chilled glass of white wine.

And once the sun has gone down, how about experiencing a little bit of stargazing under the Wight Nights sky? Professor Bill Martin of the University of Hertfordshire Centre for Astrophysics and Atmospheric Instrumentation Research (no less!) has stated: “With the data we have from the Isle of Wight, you potentially have the best combination of dark skies and clear weather in the UK”.

The Island dances to a different beat in the towns and villages at night, when it comes alive to the sound of music. And while its new, annual Acoustic Isle festival is a testimony to the number of venues where visitors can find live music these days, its historic pubs and inns – such as the 15th century White Horse in Whitwell and 16th century Buddle Inn – is another feature of the Island being highlighted in the new Shades of Wight brochure.

One of the great pleasures of visiting The Isle of Wight is the chance to enjoy the great outdoors: to “drive less and see more” on one of its many cycle tracks, or to take a walk on the wild side…and go in search of the red squirrels which have made the Island their home.

The brochure also explains how to reach the Island, and full details are now featured online at http://www.visitisleofwight.co.uk/shades-of-wight.

Ends

For further information, please contact:

Sue Emmerson
Tel: 07766 705672 E-mail: sue@visitwight.co.uk

Shades of Wight – Reasons to visit the Isle of Wight this autumn

Shades of Wight is the name of a new publication produced by Visit Isle of Wight.  Filled with 20 pages of some of the Island’s finest hotels, bed & breakfasts and self-catering accommodation, this brochure, features a range of inspirational themes which invite the reader to make a break and explore this Island for all seasons.

To order your copy visit www.visitisleofwight.co.uk

Amongst the ideas featured in the booklet are:

Take a walk on the wild side

Go in search of fungi in ancient oak woodlands, retrace old railway routes and visit legendary sites, returning to great pub food and real ale by a cosy fireside.  The Isle of Wight Autumn Walking Festival Weekend, October 24-27, provides the perfect reason to get out and about and kick piles of autumn leaves.  There are around 90 guided walks ranging from short scenic strolls to full day rambles.http://www.isleofwightwalkingfestival.co.uk/

Drive less, see more

Push your own bike on to a ferry for free or hire one (including electric assist bikes) from one of the many cycle hire/tour companies on the Island.  The Isle of Wight Cycling FestivalSeptember 13-28, features around 60 challenging and scenic bike rides through areas of outstanding natural beauty.http://www.sunseaandcycling.com/

The Isle of Wight Literary Festival

Among the well-known names appearing will be accomplished actors Simon Callow and Sheila Hancock – along with Brian Aldiss, the ‘elder statesman of Sci-Fi’, novelists Katie Fforde, Daisy Goodwin, Jonathan Meades and Alan Titchmarsh.  Tickets go on sale soon for the Isle of Wight Literary Festival in Cowes, which takes place from October 16 to 19. http://www.isleofwightliteraryfestival.org/

Reach for the Stars on a Stargazing weekend

The Isle of Wight is fast gaining a reputation as one of the best places in the UK to see inky black skies.  During the autumn and winter, Stargazing Weekends at the Isle of Wight Planetarium are held close to the New Moon – promising an enjoyable and worthwhile weekend among the stars.  Courses costs £45 per person and the dates available are September 26, October 24 and November 21. http://www.islandastronomy.co.uk/stargazingweekends.html

Electric Woods

Robin Hill’s electric woods presents the Festival of Light from October 4 to November 1 – a stunning spectacle of creatively themed lighting, colour, sound, and entertainment – will this year be inspired by the Hindu Festival of Diwali where light triumphs over darkness and good triumphs over evil. www.electricwoods.co.uk

Sweetcorn Fayre

With more sunshine hours than much of the UK, the Isle of Wight is the perfect place to grow the freshest, ripest and tastiest produce from tomatoes and apples to the sweetest of sweetcorn.  The annual Sweetcorn Fayre at Arreton Barns September 27/28 celebrates the local harvest and the event offers live music, craft stalls  and of course lots of sweetcorn-inspired dishes and a barbeque. http://www.arretonbarns.co.uk/arreton-sweetcorn-fayre

Unseen, Untold Discover the secret life of Queen Victoria’s Osborne

Hear secret tales of Queen Victoria and Prince Albert at Osborne, view the royal rooms and to go upstairs to the private apartments, and see parts of Osborne not normally on view to the public.  Tours on selected weekends in November and in January and February, are available 10am to 2.30pm, and advance booking is essential.  Prices are Adults £10.30, Concessions £9.30, Child £6.20, Family (2 adults and up to 3 children) £26.80. http://www.english-heritage.org.uk/daysout/properties/osborne/

For further details, visit www.visitisleofwight.co.uk.

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For further information, please contact:

Sue Emmerson, Isle of Wight Press Officer

Tel: 07766 705672

E-mail: sue@visitwight.co.uk

FESTIVAL OF LIGHT INSPIRED BY DIWALI

This October, enjoy the ambience of Robin Hill’s electric woods’ like never before  with the Festival of Light, a stunning spectacle of creatively themed light, colour, sound, and entertainment inspired by the Hindu Festival of Diwali where ‘light triumphs over darkness’.

From 4th October – 1st November, as darkness falls, visitors can experience the lush colours, flavours and magic of the Asian sub-continent set in Robin Hill’s glorious autumnal ancient woodland as the spectacular ‘electric woods’ captures the spirit of the most popular festival in the Indian calendar.

Wandering through the ‘electric woods’, visitors can enjoy the creative interpretation of the Indian poem, ‘The Ramayana’,  which tells the story of Prince Rama and Princess Sita and their battle to triumph over the evil demon God.   Delivered in two parts, the story is cleverly portrayed by a spectacular sound & light show which begins the tale in ancient India, and finishes with an enchanting shadow theatreperformance that celebrates the victory of good over evil.

Visitors will also be encouraged to embrace the spirit of Diwali by taking part in ‘Colour Quest’ battles!   Hidden in the dark glades of the ‘electric wood’, evil demons will lie in wait for unsuspecting visitors.   As you wander gingerly through the dark woods, experiencing the special lighting and effects, be ready to encounter the evil demons, and, armed with special coloured ‘Holi’ flour, defeat them with colour!   Don’t forget to wear a white t-shirt to capture the colourful aftermath of the battle!

These special interactive Colour Quest battles will take place every night with Saturday night ‘quests’ becoming more intense as the evening draws on.   All visitors will receive a free small pouch of brightly coloured flour to throw whilst on their quest.

Saturday nights will feature extended opening hours (6pm – 11pm), live theatrical performances and DJ sets, making this night in particular a special ‘Festival of Light’ celebration.

The Diwali theme will feature across all refreshments with an authentic Indian menu of curries, Asian sweets, and traditional teas, providing a true ‘taste of India’, served in the woodland ponds where magical reflections appear in the water and themed music will add to the ambience.

Robin Hill’s electric woods Festival of Light event starts on Saturday 4th October and is open every evening until Saturday 1st November, 6pm – 9.30pm Sunday to Friday and from 6pm – 11pm on Saturdays.   During half term, 24October – Sunday 2nd November Robin Hill will also be open from 10am.

For more information please visit : www.electricwoods.co.uk.

NOTE TO EDITOR

Please find attached image for your use.

Celebrated across the world, Diwali is the largest, brightest and most popular festival in the Indian calendar. The word Diwali means “row of lighted lamps”, with light symbolizing the triumph of good over evil, prosperity over poverty and knowledge over ignorance. It’s a time for lighting diyas (or lamps), laying out colourful rangolis (colours), enjoying fireworks, exchanging gifts of sweets and celebrating with dance, music and storytelling.

The ‘electric woods’ is a series of stunning evening events featuring a spectacle of themed light, colour and sound set in a five acre pocket of ancient woodland at Robin Hill Adventure Park & Gardens.   As dusk falls, a beautiful array of lighting brings a warm and magical glow to the trees, woodland glades, and paths enhanced by relaxing music, delicious food and stunning entertainment. Each of the season’s ‘electric woods’ events has a different twist, with themes from Oriental to Indian.

For further information, please contact Michelle Russell, Marketing & Communications Manager, Vectis Ventures on 01983 730330 / 07436 283630 / michelle@vectisventures.co.uk

Isle of Wight Day at the Palace of Westminster, 2nd September 2014 – A Taste of the Isle of Wight

Visit Isle of Wight and Taste of the Wight are working with Island MP, Andrew Turner, to hold a special event in the Houses of Parliament this September to celebrate the Island and raise its profile.

The event follows the huge success of the first Isle of Wight Day which was held in the Palace of Westminster last October.  The second Isle of Wight Day at Westminster, which will be held on 2nd September, will give a selection of Island businesses a chance to market and promote themselves to a wide audience of travel and food media, key food buyers, business investors and MPs.

Andrew Turner MP will welcome assembled guests and Lady Penny Cobham, Chairman of Visit England will declare the “Taste of the Isle of Wight” experience open.   Cllr Ian Stephens, Leader of the IW Council, will talk about the Council’s key role in tourism and the importance of working alongside the private sector to deliver destination services.

Visit Isle of Wight will create a pop-up garden to illustrate the Island’s Garden Isle appeal, while food and drink, inspired by the finest Isle of Wight ingredients, will be served throughout the day.

David Thornton, CEO, Visit Isle of Wight said: “Tourism is worth over £500M to the Island’s economy and represents almost 30% of the employment on Island.

“Wightminster” provides us with an annual opportunity to re-connect with partners and supporters and remind everyone of the importance tourism plays in the Island’s economy and its future prospects.”

Also at Westminster there will be a number of products from Solent’s Wight Marque members on display.

David Brooks, Sales Director at Solent said: “Taste of the Wight is becoming an important part of the Isle of Wight’s marketing programme and we’re delighted that there will be more than a hundred products on display from the Island to enjoy.

“From apricots and cherries to sweetcorn and garlic and award-winning favourites such as Minghella Ice Cream and IW Blue Cheese. There will be a special showcase for Isle of Wight drinks with some treats from our local brewers, as well as wines and ciders and one or two more surprising tipples to try.”

Andrew Turner added “I was really proud of what we achieved with our first Isle of Wight Day – and the plans for this year are on track to top that.  I had great feedback about the event and I know that many useful contacts were made leading to new business for Island companies.  It’s a lot of hard work for everybody involved but I’m very much looking forward to the event.”

 

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For further information, please contact: 

Sue Emmerson, Isle of Wight Press Officer

Tel: 07766 705672. E-mail: sue@visitwight.org

 

Notes to editors:

Visit Isle of Wight Ltd

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

Wight Marque is a sign of origin and identifies truly local food and places where it is sold. The Gold Standard can only be awarded to hospitality, wholesalers etc where ten or more Wight Marque products are used. http://wightmarque.tasteofthewight.co.uk/