Visit Isle of Wight (VIOW) has announced the appointment of Katie Jones to the newly created role of Sales & Events Manager in a move aligned to the DMO’S plans to step up the pace of its expansion into key sectors of the events and tourism industry.
Katie joins VIOW from The Beacon magazine, where she was the Senior Sales Executive responsible for producing some of their monthly publications distributed across the Island. Prior to this she worked for an events agency in Milton Keynes where she managed accounts for Goodwood Festival of Speed and car product launches for Audi.
David Thornton, CEO, Visit Isle of Wight says: “Events are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations.
“With Katie’s experience, we plan to grow new and existing events which help to address seasonal gaps in visitor numbers, therefore contributing to a more sustainable tourism industry.”
Born on the Island and educated at Cowes High School, Katie’s career began in 2006 after graduating from Leeds Metropolitan University with a BA Honours degree in events management.
In her new role at VIOW, Katie will be responsible for business expansion in a number of key areas with a special focus on events and generating income through brochure sales and off-Island sponsorship.
Katie says: “Despite strong competition, the Isle of Wight has been successful at attracting high profile events and I look forward to working with potential investors and reinforcing our reputation as a world-class events destination.”
For further information, please contact: Sue Emmerson, Isle of Wight Press Officer, Tel: 07766 705672, E-mail: firstname.lastname@example.org
Notes to editors
Katie Jones started work in the VIOW office on Monday 24th February 2014. An image of Katie is attached.