Tag Archives: Pure Wight

Ten Reasons To Visit The Isle of Wight This Summer

The Isle of Wight – proven in the past to be one of the sunniest places in the whole of the UK – has a hot summer season of festivals, events and activities for its visitors to enjoy this year.  Here’s just ten reasons to spend some time there this summer:

1. The Carnival Capital of the UK

The Isle of Wight is home to the oldest carnival in the UK.  Ryde Carnival was first held in 1888, following a highly successful and hugely popular event of the previous year, which marked the Queen’s Golden Jubilee of Queen Victoria who attended the event herself.  This year’s Ryde Carnival takes place on Thursday, August 27th.  All the Island’s major towns host similar carnivals, and have also been joined on the summer calendar by Bestival’s Carnival Fancy Dress Parade.

2. Dinosaur Isle

Named the “Dinosaur Capital of Britain” in 2013, the Isle of Wight is the perfect destination for anyone inspired by the latest Jurassic World movie.  Download the Dinosaur Isle app to follow in the footsteps of giants and have photographs taken with them, or head to Compton Bay or Yaverland beaches to search for fossils.  Dinosaur Isle at Sandown, meanwhile, is an interactive museum with life-sized reconstructions, some of which move, that also houses over 1,000 fossils.

3. Sailing Isle

The Isle of Wight’s world-famous Cowes Week is scheduled to take place this year from August 8th to 15th.   But Visit Isle of Wight and Universal Yacht Charter have also joined forces to create a new Bike & Sail experience for the summer.  This new short active break is expected to attract interest amongst groups of friends, families and perhaps businesses looking for something slightly different.

4. Music Isle

Having already successfully staged the latest edition of The Isle of Wight Festival, the Island will be staging v-Dub between July 23th and 27th, followed by one of the world’s best music festivals, Bestival, from September 10th to 13th.

5. Isle of Arts

Each July, Isle of Wight artists and crafts-people open their studios, homes or exhibit in public venues over two open studios weekends.  This gives visitors the opportunity to meet local artists, see their work and find out more about the techniques they use and the passions which inspire them.  Open Studios is a free event and offers the chance to view and purchase a great range of work including painting, sculpture, print-making, photography, textiles, jewellery and ceramics.  Open Studios will be held in West Wight from July 17th to 20th and in East Wight from July 24th to 27th.

6. Garden Isle

The newly introduced “Wight in Bloom” has as its Patron Alan Titchmarsh, and will result in a garden party/awards ceremony this August.  Perennially popular with green fingered visitors, the Island can lay claim to Osborne House, Ventnor Botanic Gardens, and Appuldurcombe House with all of its Capability Brown associations.  A new Isle of Wight Gardens Trail is also planned for launch this summer.

7. Taste of the Wight

Rachel Koo will be the special guest at this year’s Garlic Festival over the weekend of August 15th/16th; the Isle of Wight’s annual Sweetcorn Fayre will this year take place on September 26th to 29th; and the Bembridge Harbour Food Festival is set for September 25th/26th.  A full listing of Taste of the Wight events can be found here.

8. Attractions Isle

Children will enjoy the Island’s mix of attractions this summer, including Punch & Judy at Osborne, the Knight School at Carisbrooke Castle, The Railway Folk at the IW Steam Railway, Dino Nights at Blackgang Chine and Music & Magic in the Skies at The Needles Landmark Attraction with entertainment, fun and interaction for the whole family.   There are also lots of outdoor nature activities like nature trails, bug hunts as well as lizard safaris at Ventnor Botanic Gardens – and a unique rockpooling opportunity to discover the amazing array of marine life that has made a home Under the Pier – bring a net and a bucket if you have one and make sure to wear wellies or waterproof shoes. Expect to get a bit splashed!

 9. Pure Wight

Adventurous visitors should consider Compton or Freshwater Bay for surf lessons, or kayaking or stand-up paddle boarding to hidden caves and Victorian forts.  For a thrilling view of the coastline, take a high-speed RIB ride around The Needles or paraglide from a hillside near the unspoilt chalk cliffs of the West Wight. Rewarding views and a treetop hammock are on offer for those who conquer technical tree climbing, whilst those searching for something a bit different should consider climbing into a three metre inflatable ball and ‘zorbing’ their way down a hillside. Or if G-forces are not your thing, stick to two wheels and glide around a Segway course.  For these and more Pure Wight adventures, visit http://purewight.co.uk/

10. Bicycle Island

The family-friendly Red Squirrel Trail has been tailored for cyclists who prefer car-free cycling on mainly flat, gentle routes.  Stop-off at golden beaches and cafes passing woodland and the wild flower grassland of Alverstone Mead nature reserve.   Bring your own bike – Island Coasterbuses can take up to six bikes each – or why not hire one?   Routfifty7 bike hire are based just 300yds from Shanklin railway station and lead directly on the Red Squirrel Trail as well as the Chalk Ridge Extreme Trail and the Round the Island Taste Trail.   More routes and bike hire companies can be found at http://www.visitisleofwight.co.uk/bicycle-island


For all other information about the Isle of Wight, visit www.visitisleofwight.co.uk.





For further information, please contact:

Sue Emmerson, Visit Isle of Wight Press Officer

Tel: 07766 705672

E-mail: sue@visitwight.co.uk

An invitation to visit the Isle of Wight on a new PURE WIGHT experience (subject to availability)

Visit Isle of Wight has joined forces with several outdoor activity providers to create an adventure-packed “Pure Wight” experience for 2015.

To help promote this we would like to challenge you to experience four of the key “Pure Wight” activities on a short break to the Isle of Wight.

Create your own weekend of adventure from the following:

  • Kayaking around Freshwater Bay
  • Mountain Boarding on Tennyson Down
  • A Segway ride around St Helens
  • Tree Climbing Experience at Appley Park
  • A Rib Ride out to The Needles Rocks
  • An “Arrive and Drive” race session at Wight Karting’s circuit
  • Half-day mountain bike excursion on a route of your choosing
  • Coasteering experience along the cliffs at Freshwater and into the caves at Watcombe Bay
  • Stand Up Paddleboard Yoga session at Bembridge Harbour

You will then travel to the Isle of Wight on a Friday evening (ferry crossing included) to a meet and greet with Visit Isle of Wight, who will give you your weekend itinerary.

  • Friday you will stay overnight at a B&B/hotel close to your first activity
  • Saturday you will complete 3 activities
  • Saturday evening meal arranged by Visit Isle of Wight
  • Overnight stay at a B&B/hotel close to your final activity
  • Sunday you will complete your final activity

If you are planning on visiting without a car transfers will be arranged between activities and accommodation – alternatively bike hire will be made available, and activity locations can be moved to suit.

Later in 2015 a “Pure Wight” challenge will be launched, inviting outdoor pursuit enthusiasts to tackle 10 adrenaline activities in just three days (Friday to Sunday.)  These activities will be a Rib Ride, Kayaking, Go Karting, Tree Climbing, Coasteering, Mountain Boarding, a Segway Ride, Mountain Biking, Zorbing and Paragliding.  Visit Isle of Wight can arrange an exclusive preview of this challenge on request (subject to availability.)

To book your visit

Please contact Ian Weightman at ian.iwms@virgin.net


This May, the Isle of Wight will become the UK’s outdoor playground as walkers, cyclists and runners are put through their paces at a range of “Pure Wight”, adrenalin-fuelled events including The Isle of Wight Challenge (2/3 May), The Isle of Wight Randonee (3 May), Walk the Wight (10 May) – and the Pearl Izumi Tour Series cycle race (14th May).


The Island’s landscape is incredibly diverse.   It ranges from steep chalk downs and ancient woodland to lush green fields and dramatic coastline offering many recreation facilities for walking, cycling, horse riding, golfing, sailing, surfing and windsurfing.    Cycling and walking are particularly popular due to the miles of cycle routes along former railway lines and well-maintained footpaths.


But the Island also offers a range of adrenaline-fuelled experiences like stand-up paddle-boarding, kite-surfing and rock climbing which provide a fantastic chance to see parts of the coastline and landscape that are not accessible by more pedestrian means.


This May is a particularly massive month for outdoor events on the Island and VIOW is using the new Pure Wight brand – and mainstream events like the Pearl Izumi Tour Series – to highlight the Island’s suitability as an exciting, outdoor adventure holiday destination.


David Thornton, CEO, Visit Isle of Wight, said: “The outdoor activity sector accounts for 20% of the total visitors in the Isle of Wight , and with the potential to stay longer, and get involved in more activities, these travellers are a priority audience for Visit Isle of Wight.


“The Pure Wight brand will help us to appeal to extreme sport devotees and those looking for an action-packed holiday experience”.


For more information about what there is to see and do on the Isle of Wight, go to www.visitisleofwight.co.uk




For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org


Image attached of people enjoying Stand-up paddleboarding at The Needles, Isle of Wight.


Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org