Event organisers are being targeted by Visit Isle of Wight (VIOW) in their latest bid to attract new visitors.
With its unique environment and reputation for hosting a range of cultural, outdoor and family events, the DMO (Destination Management Organisation) feels the Island is an attractive proposition to organisers of events, or those looking for inspirational scenery as a rich backdrop for meetings or conferences.
The new initiative was launched at the C&IT (Conference & Incentive Travel) Agency Forum this August.
Destinations from across the UK attended the C&IT Agency Forum and representatives from VIOW were hoping to gain substantial new business for the Island. The forum, which took place at Warner Studios, The Grove Hotel and Wembley Stadium in London, provided significant access to senior UK Agency event buyers in a relaxed and intimate environment.
Katie Jones, Sales & Events Manager for VIOW, said: “The C&IT Conference is the UK’s annual gathering of the most influential agency buyers with a minimum of £500,000+ budget to spend on events.
“We had over twenty individual meetings with major events agencies offering a wide range of experiences from a one-day team building event through to corporate activity weekends and week-long conferences. Delegates were looking for something different to offer their clients and we were able to demonstrate that the Island is the perfect place to create inspirational incentive programmes and events for their guests.”
A new publication designed to create interest in the Island as a prime event location has also been produced by Visit Isle of Wight (VIOW). Using the tagline, “Let’s get this party started”, the new guide targets the business events sector (meetings, incentives, conferences and events) which the DMO believes offers considerable opportunity to develop the Island as an area with an all year-round world-class calendar of events and festivals.
In the new guide, promoters of high-profile events including the Isle of Wight Festival and Aberdeen Asset Management Cowes Week talk about their reasons for being here from ease of access from anywhere in the south east to great infrastructure including hotels, restaurants and hospitality.
David Thornton, CEO, Visit Isle of Wight, said: “Local and regional events, including business events and conferences can increase visits and expenditure, reduce seasonality, encourage repeat visits and heighten regional awareness.
“The Isle of Wight has an incredible heritage hosting some world-famous events, but we want people to know about the depth and variety of venues on offer. This new initiative will help us to achieve this as we move towards our overall target of an extra 300,000 visitors within 5 years.
“We are grateful to Wightlink who have funded half of the cost of Katie’s role here at the DMO this year.”
VIOW now plans to offer a range of professional services, including location and venue sourcing, familiarisation visits and logistical and marketing support. Leads generated can then be shared with the tourism and business sector, with the aim to convert interest to actual business.
For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: email@example.com
Notes to editors
Image of Katie Jones, Sales & Events Manager, holding the new Visit Isle of Wight publication is attached.
Visit Isle of Wight Ltd
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org
Conference & Incentive Travel (C&IT) is the UK’s leading brand for the MICE (Meetings, incentives, conferences and exhibitions) industry. The C&IT Forum was held at Wembley Stadium, The Grove and Warner Studios in London from 6-8 August http://www.citmagazine.com/about-conference-incentive-travel