Tag Archives: Green Star Scheme


A new scheme to raise awareness of sustainable transport options among the Island’s accommodation providers has been launched by Visit Isle of Wight in partnership with the Isle of Wight Council, thanks to a £40,000 grant from the council’s sustainable travel transition year programme which is funded by the Department for Transport.

The new Travel Ambassador Green Star Scheme was launched at an event at Shanklin Theatre this week (Tuesday 1 November) to an audience of around 200 accommodation providers.

The new scheme aims to provide accommodation providers with the tools they need to promote sustainable travel to their guests. Through the scheme one to one training sessions will be provided to up to 500 accommodation providers, plus resources including of hundreds of inspirational days out and activities, as well as information how to access the Island’s major towns from mainland train stations.

The scheme ensures accommodation providers are better placed to advise guests on how to enjoy the Island by foot, bicycle, public transport or the newly introduced car club.

Participating accommodation providers will be able to display a green star window sticker and logo which they can use in their own advertising and promotion.

Zoe Stroud from Visit Isle of Wight, said: “At Visit Isle of Wight we are committed to helping visitors see the Island in a greener way. We actively promote, under our Drive Less See More brand, cycling, walking, bus travel, train travel and other ways to see our beautiful island without a car. This scheme will ensure we all work together to ensure visitors love the Island as much as we do.”

Councillor Shirley Smart, Executive member for public transport, tourism, recreation and heritage at the Isle of Wight Council, said: “The Island’s accommodation providers are great ambassadors for our Island are well placed to advise visitors about the great range of things to see and do on the Isle of Wight. The Travel Ambassador Green Star Scheme will give the training and information they need to ensure their guests are able to get the most out of the Island by using sustainable transport, helping to make our Island even cleaner and greener.”

As with all of the council’s sustainable transport programme projects, the scheme is designed to support economic growth and reduce the Island’s carbon footprint, particularly by encouraging more people to participate in walking or cycling.

Those that are keen to get involved or find out more about the Travel Ambassador Green Star Scheme can go to Visit Wight’s industry website www.visitwightpro.com or contact Zoe Stroud by emailing zoe@visitwight.org or calling (01983) 521555.


Notes to Editors:

For more information, please contact Anna Price, media officer, Isle of Wight Council.
(01983) 821000 ext 6250

A Travel Ambassador Green Star Scheme promotional film can be found on YouTube: https://youtu.be/xDNcHfAfvqM

The Department for Transport’s Sustainable Travel Transition Year funding supports sustainable transport initiatives which can improve access to jobs, skills, training and education.


About Visit Isle of Wight

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website www.visitisleofwight.co.uk the Destination Management Organisation (DMO) also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwightpro.com

Our Wightpress site brings people all the latest news and views from the Isle of Wight: http://visitwightpress.com/

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Issued by:
Helen Wheller, Media Team Leader
Email: helen.wheller@iow.gov.uk