Visit Isle of Wight, along with its industry partners, created an award-winning display showcasing examples of the stunning flora from the ‘Garden Isle’ at the BBC Good Food & Gardeners World Exhibition from 12 – 15 June.
The BBC Good Food & Gardeners World Exhibition, which has been running for over 22 years, attracts an average of 100,000 plus visitors over four days. This year for the first time, trade-stands were assessed on their level of presentation and stands displaying an exceptional level of creativity were presented with an award. Visit Isle of Wight’s ‘Gardens of the Isle of Wight’ stand was awarded the prestigious Four Star trade-stand award by the Royal Horticultural Society.
The stand featured an eye-catching array of plants from Osborne House, the garden of which was designed by a young Prince Albert, as well as examples of the rare plants which grow at Ventnor Botanic Gardens thanks to the Undercliff’s warm microclimate. Placed between the two was a taste of the flora growing at the Garlic Farm, the UK’s largest specialist garlic grower.
Chris Kidd, curator of Ventnor Botanic Gardens, arranged the attractive garden area, which was set beside stands filled with Isle of Wight literature and a picnic hamper filled with Garlic Farm produce.
Liz Walker, VIOW Exhibitions Promoter, who attended the show, said: “Winning the award was just the icing on the cake. The BBC Gardeners World exhibition is a perfect platform from which to promote the Island and having this beautiful garden backdrop really gave us something with which to engage visitors to our stand. Significantly well over 4000 pieces of Isle of Wight print were distributed during the show proving that the Isle of Wight continues to be of great interest as a destination.”
Visit Isle of Wight will be representing the Island at future shows, including The 50+ Show at Kensington Olympia from 10 – 12 July and The New Forest Show from 29 – 31 July. Any tourism-related business interested in becoming part of the 2015 exhibitions programme should contact Liz Walker on 01983 201048.
Sue Emmerson, Visit Isle of Wight Press Officer
Tel: 07766 705672 E-mail: firstname.lastname@example.org