Tag Archives: English Tourism Week


English Tourism Week (ETW) will take place between 25 March and 2 April 2017.

Co-ordinated by Visit England and created in partnership with Destination Management Organisations (DMOs) around the country, ETW is a week-long celebration of the quality and vibrancy of the thriving English Tourism industry,

During the week, there will be a variety of local and national events, discounts and special offers being made available by tourism businesses around the country.

The Isle of Wight attracts around 2.3 million visitors a year with a tourism economy worth more than £550 million a year and supporting a third of employment on the Island.

VIOW has invited businesses involved in the Island’s tourism and hospitality industry get involved in this free marketing and communication ‘hook’ for the Island. The DMO has produced a toolkit containing logos, banners and other useful assets which event organisers, accommodation providers, attractions, restaurants etc can use to brand and advertise their offers.

David Thornton, CEO, Visit Isle of Wight, said: “With summer just around the corner, English Tourism Week is the perfect opportunity for us to ride on the back of the national promotion in social media, digital marketing and press activity.

It kick-starts the holiday season and shows prospective visitors from around the world the natural beauty and rich cultural history of the Island.”

ETW events on the Island include:

Spring in Your Step (25/26th March) created by VIOW, is the perfect opportunity to take in the some of the stunning scenery the Island offers and introduce your family to walking on the Island. There are plenty of walks to choose from, including the Garlic Farm Tour, the Mountbatten Connection and the History & Myths of Brading Marshes. So, get those walking shoes out of the cupboard and prepare to enjoy a new view of the Island. https://www.visitisleofwight.co.uk/whats-on/events/spring-in-your-step

Vintage Vacations were one of the first places to offer Glamping holidays in the UK and they’re celebrating English Tourism Week by opening their doors for a ‘look see’. Find out why the Independent called them the “Country’s coolest caravan park” – and have a look at the American Airstream Caravans which have been such a success for them. Pop along between 12 and 4 on Thursday, March 30. https://www.visitisleofwight.co.uk/whats-on/live-the-dream-english-tourism-week-p1376301

Mothering Sunday is the 26th March so why not treat mum to afternoon tea at the Needles Old Battery, with a specially prepared menu including delicious cakes, sandwiches, scones, and tea or coffee. Booking is essential and it’s £12 per adult and £6 per child. https://www.visitisleofwight.co.uk/whats-on/mothering-sunday-at-the-needles-old-battery-p1358841

For more Mothering Sunday events taking place on the Island, go to www.visitisleofwight.co.uk

Dark Wight Skies is a free event at the Isle of Wight Observatory in Newchurch on 30th March. Open to all – bring warm clothes and a torch. https://www.visitisleofwight.co.uk/whats-on/dark-wight-skies-stargazing-with-experts-p1413411

During ETC and beyond (24th March to 11th May), the 5 Star Leconfield Hotel situated on St Boniface Downs is offering a 15% discount on all new, on-line B&B bookings. Just apply the code ETW17 to the promotional code box before booking your stay. https://www.visitisleofwight.co.uk/accommodation/the-leconfield-p137881

Brooke House in Shanklin is offering 3 nights for the price of 2 when staying on a B&B basis between 18th March and 2nd April. This beautiful Victorian house offers period features alongside all the comforts of modern living. Please mention visitisleofwight.co.uk when enquiring.https://www.visitisleofwight.co.uk/accommodation/brooke-house-shanklin-p146661#specialoffers

Enjoy a romantic one-night stay at Keats Cottage where John Keats stayed and wrote his poetry in 1819. This offer for two people is priced £99 and includes a two course dinner and freshly cooked breakfast. It is valid on Thursday, Friday or Saturday night (when the restaurant is open) until the end of March when booked directly with Keats Cottage. https://www.visitisleofwight.co.uk/whats-on/romantic-one-night-break-at-keats-cottage-p1385791

For more special events and offers during ETW, go to www.visitisleofwight.co.uk

For more information about English Tourism Week, please visit https://www.visitbritain.org/english-tourism-week.

For all tourist information about the Isle of Wight, visit www.visitisleofwight.co.uk.

For further information about The Isle of Wight, please contact: Sue Emmerson, Tel: 07766 705672, Email: sue@visitwight.co.uk

Notes to Editors
English Tourism Week
An annual celebration of English tourism, ETW is a series of events showcasing visitor experiences in England. English Tourism Week also highlights the value of tourism.

The English tourism sector touches everyone – visitors, residents, businesses and employees. It’s one of the few sectors active in every part of the country. It’s the third largest employer, every day supporting 2.6 million jobs and is a major employer of school leavers and young people and an incubator for entrepreneurs.

The visitor economy is worth £106bn a year to England supporting thousands of businesses and impacting on the performance of supplier industries including farming, transport, retailing, sport, museums and galleries, the theatre and other performing arts. Tourism cannot be offshored – it only happens here! https://www.visitbritain.org/english-tourism-week.

Visit Isle of Wight
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website www.visitisleofwight.co.uk the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities www.visitwight.org

Get social media updates from Visit Isle of Wight. Go to https://www.facebook.com/VisitIOW, https://twitter.com/VisitIOW, https://instagram.com/visitisleofwight/, https://www.youtube.com/user/VisitIsleofWight, https://plus.google.com/114584030216192729120/posts


To celebrate English Tourism Week (29th March to 6th April), the Island’s MP, Andrew Turner  joined Tom Ransom of Visit Isle of Wight (VIOW) on a new “Taste” Round the Island cycle route, part of a new marketing campaign to promote the Island as the top cycling destination in the UK.

As part of VisitEngland’s week-long celebration of England’s vibrant tourism industry, Mr. Turner wanted to give local people a flavour of what the Island has to offer visitors as he promoted the Island’s Round the Island cycle route, which has been given a new “foodie” theme by VIOW – the Island’s tourist board – to attract even more cyclists to tour the route.

This mouth-watering new route highlights the Island’s food and drink attractions placed along the already popular Round the Island Cycle Route, including The Garlic Farm, Adgestone Vineyard and The Dairy Deli.

Andrew Turner, MP, commented: “I was delighted to be asked to take part in English Tourism Week as I recognise the importance of visitors to our local economy, and commend supporting the cycling economy and local food producers at the same time.

“There is no greater opinion former than local people and English Tourism Week 2014 is aimed at reminding local residents of the tourism experiences to be had on their own doorsteps, inspiring them to become the ambassadors for their local area.”

Taste Round the Island is promoted by Visit Isle of Wight on their new Bicycle Island web pages. Any food-related business located on or near the existing Round the Island route can apply to become a “taste location” but must be willing to offer a discount to those arriving by bike and must supply at least one Isle of Wight-grown product. The full criteria can be found on the VIOW industry website at www.visitisleofwight.org

For more information about English Tourism Week, go to www.englishtourismweek.co.uk

For more information about Taste Round the Island Cycle Route, go to www.visitisleofwight.co.uk/bicycle-island


For further information, please contact:

Sue Emmerson, Isle of Wight Press Officer

Tel: 07766 705672

E-mail: sue@visitwight.co.uk

Notes to editors:

Attached image attached shows Andrew Turner MP and Tom Ransom, Visit Isle of Wight’s Sustainable Transport Marketing Executive taking a break at The Dairy Deli in Shalfleet, Isle of Wight, one of the locations on Taste Round the Island Cycle Route.

Visit Isle of Wight Ltd

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org