Tag Archives: drive less see more

NEW TRAVEL AMBASSADOR GREEN STAR SCHEME TO PROMOTE SUSTAINABLE TRANSPORT

A new scheme to raise awareness of sustainable transport options among the Island’s accommodation providers has been launched by Visit Isle of Wight in partnership with the Isle of Wight Council, thanks to a £40,000 grant from the council’s sustainable travel transition year programme which is funded by the Department for Transport.

The new Travel Ambassador Green Star Scheme was launched at an event at Shanklin Theatre this week (Tuesday 1 November) to an audience of around 200 accommodation providers.

The new scheme aims to provide accommodation providers with the tools they need to promote sustainable travel to their guests. Through the scheme one to one training sessions will be provided to up to 500 accommodation providers, plus resources including of hundreds of inspirational days out and activities, as well as information how to access the Island’s major towns from mainland train stations.

The scheme ensures accommodation providers are better placed to advise guests on how to enjoy the Island by foot, bicycle, public transport or the newly introduced car club.

Participating accommodation providers will be able to display a green star window sticker and logo which they can use in their own advertising and promotion.

Zoe Stroud from Visit Isle of Wight, said: “At Visit Isle of Wight we are committed to helping visitors see the Island in a greener way. We actively promote, under our Drive Less See More brand, cycling, walking, bus travel, train travel and other ways to see our beautiful island without a car. This scheme will ensure we all work together to ensure visitors love the Island as much as we do.”

Councillor Shirley Smart, Executive member for public transport, tourism, recreation and heritage at the Isle of Wight Council, said: “The Island’s accommodation providers are great ambassadors for our Island are well placed to advise visitors about the great range of things to see and do on the Isle of Wight. The Travel Ambassador Green Star Scheme will give the training and information they need to ensure their guests are able to get the most out of the Island by using sustainable transport, helping to make our Island even cleaner and greener.”

As with all of the council’s sustainable transport programme projects, the scheme is designed to support economic growth and reduce the Island’s carbon footprint, particularly by encouraging more people to participate in walking or cycling.

Those that are keen to get involved or find out more about the Travel Ambassador Green Star Scheme can go to Visit Wight’s industry website www.visitwightpro.com or contact Zoe Stroud by emailing zoe@visitwight.org or calling (01983) 521555.

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Notes to Editors:

For more information, please contact Anna Price, media officer, Isle of Wight Council.
anna.price@iow.gov.uk
(01983) 821000 ext 6250

A Travel Ambassador Green Star Scheme promotional film can be found on YouTube: https://youtu.be/xDNcHfAfvqM

The Department for Transport’s Sustainable Travel Transition Year funding supports sustainable transport initiatives which can improve access to jobs, skills, training and education.

https://www.gov.uk/government/publications/sustainable-travel-transition-year-2016-to-2017-successful-bidders

About Visit Isle of Wight

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website www.visitisleofwight.co.uk the Destination Management Organisation (DMO) also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwightpro.com

Our Wightpress site brings people all the latest news and views from the Isle of Wight: http://visitwightpress.com/

Get social media updates from Visit Isle of Wight.
Go to: https://www.facebook.com/VisitIOW, https://twitter.com/VisitIOW, https://instagram.com/visitisleofwight/, https://www.youtube.com/user/VisitIsleofWight, https://plus.google.com/114584030216192729120/posts

Issued by:
Helen Wheller, Media Team Leader
Email: helen.wheller@iow.gov.uk

Visit Isle of Wight Launches New Grant Funding Opportunity

Projects which promote sustainable transport are set for a boost from a new £47,000 grant fund.

Visit Isle of Wight is seeking innovative expressions of interest from tourism businesses to deliver projects which encourage visitors to embrace sustainable transport.

The grant fund is one in a series of projects being delivered through funding from the Isle of Wight Council’s Local Sustainable Transport Fund initiative during 15/16, which aims to reduce the impact of private cars by encouraging the use of sustainable transport.  Working in partnership with Community Action Isle of Wight, grants will be available for projects that can be delivered by early 2016.

Projects should be described in no more than 500 words initially, setting out the scope of the project, what it will achieve and how much funding is required. The deadline for submission of expressions of interest is 7 October 2015.

Zoe Stroud, LSTF Project Manager at Visit Isle of Wight said “We are looking for innovative and exciting ideas that will encourage visitors to travel sustainably.  The fund is a unique opportunity for local tourism businesses to inspire a new generation of sustainable travellers!”

For more information contact Philippa Daley at Community Action Isle of Wight

Tel: 01983 524058

Email: pdaley@actioniw.org.uk

For full guidance on the application process visit

Drive Less, See More 2 – New Grant Fund

 

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Notes to Editors

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website www.visitisleofwight.co.uk the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities www.visitwightpro.com

Our Wightpress site brings you all the latest news and views from the Isle of Wight: http://visitwightpress.com/

Get social media updates from Visit Isle of Wight.   Go to https://www.facebook.com/VisitIOW, https://twitter.com/VisitIOW, https://instagram.com/visitisleofwight/, https://www.youtube.com/user/VisitIsleofWight, https://plus.google.com/114584030216192729120/posts

 

Visit Isle of Wight launch Travel Ambassador Scheme

An exciting tourism initiative aimed at encouraging visitors to “drive less” and “see more” has been officially launched by Visit Isle of Wight (VIOW).

Developed as part of the Local Sustainable Transport Fund (LSTF) project, a newly-trained team of Travel Ambassadors has been appointed to welcome visitors and encourage them to consider using sustainable transport options during their stay on the Island.

Based at the new Guildhall Visitor Centre in Newport – which forms part of VIOW’s new headquarters since it relocated to the heart of the Island last month – the four travel ambassadors will also be available at locations across the Island to help anyone who needs travel advice.   These include the ferry ports, attractions, key transport hubs and events both on and off the Island.

With a host of themed events planned throughout the summer including “Bike and Walk” weeks, the “meeters and greeters” will provide information and special offers on some of the Island’s great car-free experiences, from riding an open-top “breezer” bus to hiring bicycles, taking exhilarating countryside walks and enjoying unique views of some of the Island’s unspoilt countryside from the seat of a railway carriage.

David Thornton, CEO, Visit Isle of Wight, said:  “The Travel Ambassadors will play a vital role in helping VIOW and our key stakeholders to spread the word about everything this beautiful Island has to offer.

“Visitors can appreciate their surroundings far more if they are taking the bus or train instead of automatically jumping in their car.  By taking public transport holidaymakers are also putting money back into the local economy and benefitting by connecting with local communities”.

Zoe Stroud, LSTF Visitor Project Manager, said: “We want visitors to have the most up-to-date knowledge of how to get around the Island and make the most of their visit.    Our ambassadors are passionate about using social media to share their experiences of enjoying car-free activities and connecting with people even before they arrive.

“We are keen to develop the service further and would like to hear from tourism providers who feel they could help us to build new opportunities and benefit from the new service.  If this applies to you, then please e-mail zoe@visitwight.or

The opening times of the Guildhall Visitor Centre in Newport are:  Monday – Friday 10.30 to 3.30 and Saturday 10.30 to-2.30, with later opening times on special event days. https://www.facebook.com/IWTravelAmbassadors

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For further information, please contact:   Sue Emmerson, Press Officer, Tel: 01983 521555 extension 29, 07766 705672, E-mail: sue@visitwight.org

 

LOCAL SUSTAINABLE TRANSPORT PROJECT FUNDS NEW VISITOR PROJECT MANAGER AT VISIT ISLE OF WIGHT

A new Visitor Project Manager who is being 100% funded by the Local Sustainable Transport (LSTF) project has been appointed by Visit Isle of Wight (VIOW) to undertake the next stage of the Government-funded campaign, designed to encourage travel behavioural change.

 

Zoe Stroud, ‎who previously worked for the IW Chamber of Commerce as their Group Marketing Manager, has joined the DMO (Destination Marketing Organisation) on a one-year contract to ensure co-ordination across the Visitor LSTF projects.

 

Specifically in relation to the “Drive Less See More” campaign, Zoe is developing a team of eco savvy travel ambassadors, who will be helping holiday-makers to enjoy the Island without the need to use their cars.

 

The ambassadors will visit key tourist sites and will provide free information and special offers on some of the Island’s great car-free experiences, from riding an open-top “breezer” bus to hiring bicycles, or taking great countryside walks.

 

Working alongside Tom Ransom, VIOW’S “Bicycle Island” champion, Zoe’s other duties will include growing the walking and cycling festival economy and managing the other elements of Access to Visitor experiences.

 

Zoe said: “I am delighted to join Visit Isle of Wight in this new exciting role. I look forward to continuing working with businesses across the island and developing new partnerships.”

 

VIOW has worked with the Isle of Wight Council to successfully secure £230,000, a third year of LSTF funding – part of which was used to bring the Pearl Izumi event to the Isle of Wight earlier this month.

 

Some of this funding is also being used to employ Zoe who with her previous experience in the UK’s tourism industry, will bring much to the benefit of the scheme and the Island.

 

David Thornton, CEO, Visit Isle of Wight said: “Zoe has shown great strengths in her different roles and is ready to apply her great enthusiasm and passion for the Island in her new role.

 

“The success of last Thursday’s (14th May) Pearl Izumi Tour Series cycle race in Ryde further reinforces the roll-out of Bicycle Island and we welcome her support in building on existing sustainable travel projects as well as supporting new initiatives”.

 

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For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

 

Notes to Editors

 

•             The attached image was taken at the Pearl Izumi Tour Series cycle race on Thursday, 14th May and shows (left to right) Zoe Stroud, Visitor Project Manager, David Thornton, CEO and Tom Ransom, Sustainable Transport Marketing Executive – Visit Isle of Wight Ltd.

 

Drive Less See More (DLSM) is the primary public facing brand developed by Visit Isle of Wight for the Isle of Wight Council (IWC) “Sustainable Transport Access to Tourism” project.

 

This project has been funded by IWC after securing £3.95 Million from the government’s Local Sustainable Transport Fund (LSTF). The project started on the 12 November 2012 and runs until October 2015.

 

VIOW has been engaged to deliver the “hearts and minds” marketing/promotion element of the overall bid. This strands primary brand is Drive Less See More. A secondary brand/work stream also carried out under the LSTF funding is Bicycle Island. This is a dedicated campaign to promote and develop the islands Cycle Tourism industry and increase the numbers of visitors on bikes.

 

What’s been happening so far?

 

In 2013/14 a number of marketing campaigns were developed by VIOW to support the LSTF bid targets. These included:

 

Branding and marketing for the LSTF funded coaster Dinosaur bus and promotional materials off island- Meridian TV adverts, leaflets and posters on SW Trains network-+£120K

Spring poster and landmark billboard “your next stop “campaign featuring how close the Island is from London on the train -£39K

Adverts in national magazines such as radio Times, Metro, Times Magazine, BBC Countryfile etc. +£100K

Development of Bicycle Island brand for Cycle Tourism including adverts and promotions EG 6 page feature in the Guardians “Cycling Breaks” magazine supplement-£10K and London tube coving adverts-£26K.  http://www.visitisleofwight.co.uk/bicycle-island

 

The next major element of the Visitor LSTF project will be the opening of a travel ambassador centre at a high-profile location on the Isle of Wight – to be announced shortly.

 

THE ISLE OF WIGHT COUNCIL LAUNCH NEW SUSTAINABLE TRANSPORT GRANT SCHEME

A new grant funding opportunity dedicated to supporting sustainable transport projects on the Island has been announced by Visit Isle of Wight and the Isle of Wight Council.

In 2015, Island businesses, organisations and community groups will be able to apply to the “Drive Less, See More” grant scheme, which will be administered by Community Action IW. They can seek financial support of up to £10,000 for projects which help visitors to travel around the Island by bus, train, bike, on foot or electric vehicle and help to grow the value of the visitor economy.

The grant funding has grown from Isle of Wight Council’s previously successful applications to the Department for Transport’s Local Sustainable Transport Fund (LSTF). A whole new series of green transport initiatives supported by a second central government funding bid will be announced this year.

The news of the new grant funding scheme is being welcomed by the Isle of Wight Council’s Executive member for sustainability, environment and public realm, Councillor Luisa Hillard, who said: “The LSTF funding is already making a real difference to how visitors travel around the Island, including the popular Coaster Bus Service and the many improvements made to cycling and walking routes. It is hoped these innovative projects will inspire even more Island businesses to apply to the Drive Less, See More Grant Scheme to make their project a reality”.

This new grant scheme is hot on the heels of last year’s successful “Bicycle Island” Development Grants Scheme that saw a number of new cycle tourism services developed across the Island. The Drive Less See More scheme expands this idea, to allow applications not just about cycling but from ANY form of sustainable transport. Essentially, any organisation with a great idea that helps get visitors to experience the Island in a more sustainable way can apply for funding.

Drive Less See More has been used by Visit Isle of Wight in 2014 to brand promotions that attract more car free tourists to enjoy an Island holiday. It encourages them to leave the car behind and enjoy the real Isle of Wight on a variety of transport modes.

Tom Ransom from Visit Isle of Wight said: -“Adverts and promotions on the London Underground and in the national press in 2014 have focused on the Isle of Wight being an easy and fun place to take a car-free break. We already have an enviable range of car-free holiday options but see the sector expanding significantly in 2015.”

For further information, and to download the full Drive Less, See More Grant Scheme guidance and application form, please visit http://www.communityactionisleofwight.org.uk/drive-less-see-grants/ or contact Community Action Isle of Wight: email hello@actioniw.org.uk or telephone 01983 524058.

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For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

Notes to editors:

The Local Sustainable Transport Fund (LSTF) was launched in September 2010. The Fund allows local transport authorities outside London to “build on their plans for sustainable travel measures that support economic growth and reduce carbon”. In December 2013 the Government announced that a further £78.5 million of revenue funding was to be available across the country for more LSTF projects in 2015/16. Councils have to go through a competitive bidding process to be granted any funds.
https://www.gov.uk/government/collections/local-sustainable-transport-fund

VISIT ISLE OF WIGHT DISTRIBUTES HOLIDAY GUIDE TO TEMPT WINTER TOURISTS

Visit Isle of Wight (VIOW) has taken steps to attract more winter visitors to the Island with the distribution of its latest Shades of Wight brochure – a luxury lifestyle publication which challenges the perceptions of holidaying on the Island, emphasising it as a year-round escape with many “Shades of Wight” to explore.

Filled with 20 pages of some of the Island’s finest hotels, bed and breakfasts and self-catering accommodation, the brochure features a range of inspirational themes and distinctive quality experiences which invite the reader to make a break and explore this Island for all seasons.

During Christmas, 8,000 Shades of Wight brochures will be distributed to three specific demographics across Hampshire and Dorset as well as to hundreds more people who have requested via the Visit Isle of Wight website.

A letter which accompanies the brochure informs readers “You’ll find the perfect place to unwind, whether that’s at a fabulous hotel or vintage airstream, in a smart resort or secluded bay. This is England’s garden isle where there’s plenty to do in the great outdoors… and even more indoors, from touring a sumptuous palace to dining at a restaurant serving five star cuisine”.

Also included in the package are some exclusive offers for discount ferry travel from Southampton Portsmouth and Lymington. These deals are for foot passengers and promote a ‘Drive Less, See More’ trip – a campaign currently running to encourage more people to travel to and around the Island without the use of a car.

Other tempting offers include 50% off cycle hire with back-up services like bag transfer and a range of 2-night accommodation packages.

David Thornton, CEO, Visit Isle of Wight, said: “We want to spread the message that winter is the ideal time of the year to escape and enjoy a few tranquil days on the Island.

“As well as highlighting our stunning coastline, blue flag beaches and heritage attractions there are features on events, towns and villages, cycling and walking routes. We hope this will entice people to people to visit and enjoy one of the many shades of Wight.”

The brochure also explains how to reach the Island, and full details are now featured online at http://www.visitisleofwight.co.uk/shades-of-wight.

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For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

Notes to Editors:
The attached image taken at the launch of the Shades of Wight marketing campaign at Westminster on 17th October 2014 shows (L to R) Lady Penny Cobham, Chairman of VisitEngland, Cllr Ian Stephens, Leader of the IW Council and David Thornton, CEO of Visit Isle of Wight.

During Christmas, 8,000 Shades of Wight brochures will be distributed to three specific demographics across Hampshire and Dorset as well as to hundreds more to people who have requested it from the Visit Isle of Wight website.

The three demographics are (A) People who live in the most sought-after neighbourhoods (B) Professionals in successful careers and (E) Active retirees.

Visit Isle of Wight
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

Fifty Shades of Wight!

The Isle of Wight has launched a new campaign, to highlight some of the finest experiences now on offer in one of the most enduring holiday destinations in the UK.

Shades of Wight is aimed at aspirational and discerning travellers, who want to discover – or perhaps rediscover – the UK’s “holiday island”, and to experience some of the many pleasures to be found here either in terms of accommodation, fine food and drink, striking landscapes, or unusual activities.

All contained within one high quality 20-page brochure, the campaign itself helps to highlight some of the very best the hotels, guest houses, self-catering cottages and romantic tree-houses on the Island – from the welcoming Fishbourne Inn close to the harbour, to the 5 AA gold star Hambrough in Ventnor. And for something completely different, why not consider the Spitbank Napoleonic Fort off the coast of the Island?

Each page of the brochure reveals another secret waiting to be uncovered, including Steephill Cove – arguably the quaintest place on the whole of the Isle of Wight, where it’s possible to stay in the secluded Little Tamarisk, where guests can watch the sun set while sampling some delicious fresh seafood and c chilled glass of white wine.

And once the sun has gone down, how about experiencing a little bit of stargazing under the Wight Nights sky? Professor Bill Martin of the University of Hertfordshire Centre for Astrophysics and Atmospheric Instrumentation Research (no less!) has stated: “With the data we have from the Isle of Wight, you potentially have the best combination of dark skies and clear weather in the UK”.

The Island dances to a different beat in the towns and villages at night, when it comes alive to the sound of music. And while its new, annual Acoustic Isle festival is a testimony to the number of venues where visitors can find live music these days, its historic pubs and inns – such as the 15th century White Horse in Whitwell and 16th century Buddle Inn – is another feature of the Island being highlighted in the new Shades of Wight brochure.

One of the great pleasures of visiting The Isle of Wight is the chance to enjoy the great outdoors: to “drive less and see more” on one of its many cycle tracks, or to take a walk on the wild side…and go in search of the red squirrels which have made the Island their home.

The brochure also explains how to reach the Island, and full details are now featured online at http://www.visitisleofwight.co.uk/shades-of-wight.

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For further information, please contact:

Sue Emmerson
Tel: 07766 705672 E-mail: sue@visitwight.co.uk