Tag Archives: Destination Cowes

New Web content to boost Cowes tourism

Visit Isle of Wight and Destination Cowes have collaborated to replace the single “Cowes” page on the official tourist boards top ranking site (www.visitisleofwight.co.uk) with a whole new collection of detailed pages designed to showcase Cowes and East Cowes and everything it has to offer.

At the same time, the old Cowes.co.uk site, which was quite out of date, has been removed, and the domain now points to the new pages on the Island’s tourist board site.

David Thornton explains: We wanted to have the best of both worlds: to use the popularity of Visit Isle of Wight’s website, which now attracts over 2.4million visitors a year, but retain the link “Cowes.co.uk” as a trusted source of local information about Cowes, East Cowes and the surrounding area. By combining our resources and content like this, we’ve created a whole new platform for Cowes, with new social media plug ins to complement activities.

The creation of the official tourism site builds on the development of the Destination Cowes brand – a partnership formed by Red Funnel, English Heritage, Cowes Town Council, Visit Isle of Wight, Cowes Harbour Commission, Cowes Yacht Haven and both the Cowes and East Cowes business associations to help market the area.

Cowes.co.uk provides a wide-ranging guide to the town. Visitors will be able to find advice about cultural sites, activities and attractions, what’s on, as well as information about where to stay, eat, drink and shop.

Destination Cowes believes the new website will play a significant role in increasing the appeal of the Cowes and East Cowes to visitors and ultimately lead to more people visiting the towns and the wider Island. The new site includes a range of features including increased social media integration and blog and video content.

Stephen Brooks, the Chairman of Destination Cowes, said: “Our target is to reach 1 million people through the site. This, plus our social media, will show potential visitors what Cowes and East Cowes have to offer. Attracting more visitors will help our local businesses grow, creating jobs, facilities and prosperity for local people.”

David Thornton, CEO, Visit Isle of Wight, said: “As the maritime gateway to the Island with a wealth of places to visit and explore, Cowes offers an exceptional visitor experience.

“The Cowes.co.uk address signifies a new energy and collaboration to really get Cowes on the map and we hope that local businesses will get behind it by supplying great, relevant content from interesting blogs and special offers to fantastic images and video content.”

Visit Isle of Wight confirmed that this pilot project to upgrade individual town and area content online through closer partnership with resorts across the Island is something they would like to do more of in the future.

-ENDS-

 For further information about The Isle of Wight, please contact:

Sue Emmerson, Tel: 07766 705672, Email: sue@visitwight.org

Notes to Editors

Attached image taken in Cowes High Street LtoR:  Mark McNeill, Cowes Town Council, Stephen Brooks, Chairman, Destination Cowes, Simon Dabell, Chairman, Visit Isle of Wight, Ryan Stoffell, Red Funnel, Gina Baldwin, Red Funnel and Karl Love, Councillor for East Cowes.

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website www.visitisleofwight.co.uk the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities www.visitwight.org

Get social media updates from Visit Isle of Wight.   Go to https://www.facebook.com/VisitIOW, https://twitter.com/VisitIOW, https://instagram.com/visitisleofwight/, https://www.youtube.com/user/VisitIsleofWight, https://plus.google.com/114584030216192729120/posts

 

Visit Isle of Wight looks to the global tourism market to grow visitor numbers over the next five years

Today Visit Isle of Wight has announced plans to showcase the Island at the World Travel Market this November. This new initiative is one of the first activities funded by the newly established WIGHT BID, in which over 1000 tourism businesses are collectively funding projects to increase their returns from the visitor economy through a statutory investment arrangement introduced on the Island this September.

Staged annually, World Travel Market (WTM) is the leading global event for the travel industry and travel media, and takes place in London’s ExCel exhibition centre from 7th to 9th November. Around 50,000 travel industry professionals are expected to meet, network and conduct business at the show, which is attended by almost 200 countries from around the world.

David Thornton, the Chief Executive for VIOW said: “Currently only 5% of our annual visitors originate overseas, and this number has remained stubbornly low for many years. To grow our overseas volume, we need to team up with travel agencies and inbound operator partners who can sell holidays to the Isle of Wight across the counter in other parts of the World. Being at this show, alongside Visit Britain, and many of the UK’s established inbound carriers, is essential if we are to increase our share of this global tourism market in years to come.”

The Isle of Wight stand (stand number UKI166) will promote the Island’s heritage, stressing connections with internationally recognised names including Victoria and Albert, Tennyson, Churchill and the Isle of Wight festival. A new destination manual will list all WIGHT BID levy payer businesses and provide maps, local information and new itineraries that tour operators and travel agents can use to promote the Island and build marketing programmes to support consumer sales.

Visit Isle of Wight will be joined by the newly formed Destination Cowes partnership, who are co-investors in the exhibition, with the aim of attracting more Cruise ship business and new events to Cowes.

Capt. Stuart McIntosh, Cowes Harbour Master, said: “There is real potential to establish Cowes as a popular cruise ship destination and with its central south coast location, it is an ideally situated port-of-call for cruise ship operators catering to the northern European luxury cruise market.”

The Destination Cowes partnership will also be launched at the show: a collective made up of Cowes Town Council, Visit Isle of i, the Cowes Harbour Commission, Red Funnel, Cowes Yacht Haven, English Heritage, and Cowes and East Cowes Business Associations.

£5,500 of the WIGHT BID fund is being invested in the World Travel Market exhibition this year. So far Visit Isle of Wight has committed £35,000 of the annual levy fund in early projects to grow the visitor economy on the Island. Full details of the 2017 plan will be revealed at a Marketing Briefing for all levy payers to be held at Shanklin Theatre on the 1st of November. More details here: https://isleofwightbid.com/events/

Just over 1,000 WIGHT BID levy payers will receive their annual bill this week. The documentation, sent by Isle of Wight Council on behalf of the BID company, lists key activities planned over the next six months. Visit Isle of Wight is urging tourism providers to pay their bill promptly so that funds can be committed to new marketing campaigns aimed at increasing the number of first time visitors to the Island next year.

ENDS

For further information, please contact Sue Emmerson, Visit Isle of Wight Ltd 01983 521555 (ext 29), sue@visitwight.org

Notes to Editors

Accompanying image taken at Osborne on the Isle of Wight attached (LtoR): David Thornton, CEO, Visit Isle of Wight, Bryn Jones, Marketing Manager, English Heritage, Charlotte Clark from Chale Bay Farm – a member of the WIGHT BID governance transition panel – and Mark McNeill, the Chairman of Destination Cowes.

Visit Isle of Wight
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website www.visitisleofwight.co.uk the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities www.visitwightpro.com
Our Wightpress site brings you all the latest news and views from the Isle of Wight: http://visitwightpress.com/
Get social media updates from Visit Isle of Wight. Go to https://www.facebook.com/VisitIOW, https://twitter.com/VisitIOW, https://instagram.com/visitisleofwight/, https://www.youtube.com/user/VisitIsleofWight, https://plus.google.com/114584030216192729120/posts

For more information about World Travel Market, please visit http://www.wtmlondon.com/