Tag Archives: Cowes Yacht Haven

New Web content to boost Cowes tourism

Visit Isle of Wight and Destination Cowes have collaborated to replace the single “Cowes” page on the official tourist boards top ranking site (www.visitisleofwight.co.uk) with a whole new collection of detailed pages designed to showcase Cowes and East Cowes and everything it has to offer.

At the same time, the old Cowes.co.uk site, which was quite out of date, has been removed, and the domain now points to the new pages on the Island’s tourist board site.

David Thornton explains: We wanted to have the best of both worlds: to use the popularity of Visit Isle of Wight’s website, which now attracts over 2.4million visitors a year, but retain the link “Cowes.co.uk” as a trusted source of local information about Cowes, East Cowes and the surrounding area. By combining our resources and content like this, we’ve created a whole new platform for Cowes, with new social media plug ins to complement activities.

The creation of the official tourism site builds on the development of the Destination Cowes brand – a partnership formed by Red Funnel, English Heritage, Cowes Town Council, Visit Isle of Wight, Cowes Harbour Commission, Cowes Yacht Haven and both the Cowes and East Cowes business associations to help market the area.

Cowes.co.uk provides a wide-ranging guide to the town. Visitors will be able to find advice about cultural sites, activities and attractions, what’s on, as well as information about where to stay, eat, drink and shop.

Destination Cowes believes the new website will play a significant role in increasing the appeal of the Cowes and East Cowes to visitors and ultimately lead to more people visiting the towns and the wider Island. The new site includes a range of features including increased social media integration and blog and video content.

Stephen Brooks, the Chairman of Destination Cowes, said: “Our target is to reach 1 million people through the site. This, plus our social media, will show potential visitors what Cowes and East Cowes have to offer. Attracting more visitors will help our local businesses grow, creating jobs, facilities and prosperity for local people.”

David Thornton, CEO, Visit Isle of Wight, said: “As the maritime gateway to the Island with a wealth of places to visit and explore, Cowes offers an exceptional visitor experience.

“The Cowes.co.uk address signifies a new energy and collaboration to really get Cowes on the map and we hope that local businesses will get behind it by supplying great, relevant content from interesting blogs and special offers to fantastic images and video content.”

Visit Isle of Wight confirmed that this pilot project to upgrade individual town and area content online through closer partnership with resorts across the Island is something they would like to do more of in the future.

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 For further information about The Isle of Wight, please contact:

Sue Emmerson, Tel: 07766 705672, Email: sue@visitwight.org

Notes to Editors

Attached image taken in Cowes High Street LtoR:  Mark McNeill, Cowes Town Council, Stephen Brooks, Chairman, Destination Cowes, Simon Dabell, Chairman, Visit Isle of Wight, Ryan Stoffell, Red Funnel, Gina Baldwin, Red Funnel and Karl Love, Councillor for East Cowes.

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website www.visitisleofwight.co.uk the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities www.visitwight.org

Get social media updates from Visit Isle of Wight.   Go to https://www.facebook.com/VisitIOW, https://twitter.com/VisitIOW, https://instagram.com/visitisleofwight/, https://www.youtube.com/user/VisitIsleofWight, https://plus.google.com/114584030216192729120/posts

 

WORLD’S LEADING ANNUAL SOLO YACHT RACE IS COMING – 22nd to 26th June

The world’s leading annual solo sailing race, the Solitaire du Figaro is coming to the Isle of Wight between the 22nd and 26th June, bringing an exciting five-day public event to Cowes as part of the Island’s colourful ‘Festival of the Sea’ celebrations.

A world-class sporting event with an international following, the 2016 Solitaire du Figaro spans 1425 miles between five European Host Venues – Deauville (France), Isle of Wight, Cowes (UK), Paimpol (France) and La Rochelle (France). Considered as the world championships of solo offshore racing, the Solitaire takes just over a month to complete and pushes competitors to the edge of human limitation – one man, one boat, 1500 miles, rough seas, harsh weather, no sleep…the list goes on.

An international event, the Solitaire du Figaro will bring not only a professional sailing race to the pontoons of Cowes Yacht Haven, but a bustling race village to Cowes Town. FREE and open from 22nd to 26th June, the Race Village will be fun for all the family – whether messing about on the water is your thing or not.

Mark McNeil, Deputy Mayor of Cowes and Chairman of ‘Destination Cowes’ –a key organisation behind the event – explained why hosting the Solitaire is important step forward for Cowes: “Portsmouth has had the America’s Cup, Southampton has had the Volvo Ocean Race – this is our chance to put Cowes back on the map as the UK and Europe’s sailing capital. A real spectacle of the sea and a showcase of top level sailing, the Solitaire will attract crowds from both the island and mainland to the Isle of Wight.”

The Solitaire du Figaro will offer five days of fun family entertainment in Cowes, including food markets, a drinks bar, live music in the Race Village and try sailing for all on the Solent – courtesy of the official event charity United Kingdom Sailing Academy (UKSA). Alongside the live entertainment, there will be a host of interactive stands and activities to entertain the public. For the local community there will be the opportunity to showcase in the Race Village, add to the entertainment schedule and for local children, a successful education program focused on coastal conservation and the environment.

Recognising this major event as an opportunity for increased tourism, international awareness and community involvement, Visit Isle of Wight are fully supportive of the Solitaire as Chief Executive David Thornton explained: “The forthcoming Solitaire du Figaro is a brand new and exciting event for the whole of the Isle of Wight and Cowes. We are delighted that the UK leg of the race coincides with the Island’s annual celebrations of our maritime lifestyle and heritage, ‘The Isle of Wight Festival of the Sea’, and we look forward to working with our partners in Cowes and our new friends in France to make this an exceptional celebration that everyone can enjoy and be a part of.”

Alongside the Island’s main tourism body, the businesses and organization forming the aforementioned ‘Destination Cowes’ are also key stakeholders in the event – Cowes Town Council, Cowes Business Association, Cowes Harbour Commission, Cowes Yacht Haven and Red Funnel. Her Majesty’s Lord-Lieutenant of the Isle of Wight, Major General Martin White will act as the Patron for the event, and looks forward to welcoming the weary Solitaire skippers to Cowes next June: “This event is not only a marvellous opportunity for Cowes, but also a chance for the whole Island to welcome international competitors and supporters to our shores.  As a seafaring Island, we have much to offer both visitors and sailors alike and I very much hope the sailors will enjoy their stay with us.”

Following the success of the last UK stopover in Torbay, the Isle of Wight would hope to see 20,000 visitors pass through the Solitaire du Figaro race village over five days. The Solitaire du Figaro had a hugely positive economic impact on Torbay in 2015, injecting roughly 1.8 million pounds into the seaside town.

The Isle of Wight is one of four venues playing host to this major sporting event in 2016. Starting from Deauville, a grand French town twinned with Cowes on the 19th June, the Solitaire competitors are expected to dock into in Cowes Yacht Haven around the 22nd June after sailing 510 miles.

The race will restart in the Solent on Sunday 26th June, a spectacle not to be missed from the water or the Parade. From Cowes, the Solitaire du Figaro fleet will race to Paimpol (France), and finish in La Rochelle (France) on the 7th of July.

For more information please contact Emma Harris – emma.harris@ocsport.com or tel: 01983 282797

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Notes to Editors

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website www.visitisleofwight.co.uk the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities www.visitwight.org

Get social media updates from Visit Isle of Wight.   Go to https://www.facebook.com/VisitIOW, https://twitter.com/VisitIOW, https://instagram.com/visitisleofwight/, https://www.youtube.com/user/VisitIsleofWight, https://plus.google.com/114584030216192729120/posts

 

On The Water 2015

The Isle of Wight branch of the British Marine Federation will be hosting its On the Water event at Cowes Yacht Haven on Friday, 29th May.

Alongside display of Island-built boats including Red Funnel’s Red Jet 3, there will be opportunities to get out onto the water on either a high-speed RIB or in one of the UKSA’s ‘Try Sail’ keelboat fleet.

On land there will be a number of displays and an opportunity to find out more about the British Marine Federation. Activity will be between 10am and 4pm and the whole event is completely free of charge.

The BMF is the trade association for the British boating industry. The Federation’s 1,500 members account for a substantial amount of the industry’s turnover and employ around 30,000 people. They are drawn from both the seagoing and inland sectors of the marine industry covering the leisure boat, hire fleet, commercial workboat and superyacht categories and supporting services.

The BMF Mission Statement reads as follows:

‘We will create, develop and maintain high quality services, benefits and commercial activities to promote our industry and its products and work with our members to achieve profitable growth in home and overseas markets.’

For more information about the BMF on the Isle of Wight please visit www.bmfiw.org

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For more information please contact:

Chris Clayton, Chairman BMF IW chris@seawardboat.com

Jon Pridham, Deputy Chairman BMF IW jon@cowesyachthaven.com

Tim Addison, Secretary BMF IW tim@solent.co