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Wightlink launches new easy-to-use website

Wightlink has made a considerable investment in a new website which will go live on Wednesday 8 October 2014 at 09:00hrs.

The website at www.wightlink.co.uk with its new look and streamlined navigation will make it easier for customers to use.

Customers can now see at a glance the Service Status of Wightlink’s fleet on the company’s three cross-Solent routes and links to popular pages with key information such as timetables, ticket prices, offers and FAQs are also on the home page. Mainland and Island versions of the site ensures that content can be specific to where customers live.

The website’s simple and easy-to-use homepage will inspire holidaymakers to choose the Isle of Wight. Visitors can click GO to make ferry bookings, STAY to book accommodation and DO to discover more about the endless list of activities people can enjoy on the Island. The website will enable tourists to plan and book their entire break online, whether they are looking for a hotel, B&B or campsite using ‘Wightlink recommends’ partners, thinking of a cycling or walking holiday or deciding which attractions to visit. New features include downloadable maps for popular walks and cycle routes. Extra content is planned to ensure tourists discover more Island businesses and attractions. Wightlink will also work closely with mainland businesses and attractions to give Island residents regular offers for days out and short breaks.

Head of Marketing at Wightlink Mark Persad says “We have been planning and developing our new website for several months and have tried to make it as user-friendly as possible. We have listened to comments from our customers and Island businesses and hope it will make it easier both for Island residents to travel with us and for mainland residents who want to cross the Solent to spend their holidays on the Isle of Wight. But we do not stop developing here. We will always be learning from our customers and the site will evolve in time to ensure it meets the needs of the day.”

“Tourism currently generates over £520million a year for the Isle of Wight, and Wightlink’s new website is a solid step forward in reaching our goal of a further £75million a year by 2017,” says David Thornton CEO of Visit Isle of Wight, the Island’s Destination Management Organisation. “The new website offers easier navigation with links to not only book ferries to and from the Island, but also benefit Island businesses which stand to gain from increased website traffic, better visibility and an improved online experience.”

Stuart Hutchinson, Ward Councillor, West Wight said “A better, more user friendly website. I particularly like the quick option to select where travel starts which is great for Islanders who are regular users. The new service status is of real value and easy to view from PC, tablet or smartphone. In summary, I like it, you have kept the best of the old website but made it simpler and more attractive with some good new features added.”

“Even on a small screen the new website looks great” said Nicky Horwood, member of the Wightlink Community Forum East, “I like the fact that the service status is on the home screen, this is the top reason I access the website, which makes life much easier. I used to find the old website somewhat cluttered, so grouping information into three categories is a really good idea. The new website looks like money well spent.”

Wayne Whittle Councillor for Ryde North East said “It’s big, bold and informative for travellers in both directions, the Go, Stay, Do options are a fabulous way to encourage visitors, this website will be a real winner.”

“I found the new website very easy to operate and I liked the choice between mainland and Island screens” said Phil Jelly, member of the Wightlink Community Forum West, “I also liked the sections on the site which help promote the Island, the information not only suggests hotels and attractions, it also has walks and cycle routes etc.”

ENDS

For more information and potential interviews about the new website please call Mark Persad (02392 855412) or email markpersad@wightlink.co.uk