The Education market is the target of a new campaign to be rolled out by Visit Isle of Wight (VIOW) in a bid to attract new visitors and raise the profile of the Island.
The campaign activity spanning print and online media, aims to promote the Island as a study destination worldwide, inspiring schools and those involved in all aspects of education to book a visit to the Island for day trips or longer stays.
The campaign will be supported by a new 40-page printed guide, packed with ideas and tour options for schools. Entitled “We know Education”, the brochure capitalises on the Island’s strengths across all curriculum areas, including the themes for History, Geography, Art and design and Physical Education. A downloadable app version of the brochure will also be available.
Working with a range of specialist operators, including the UKSA, English Heritage and Education Destination, VIOW will host familiarisation trips for teachers who will be invited to explore the UK’s ‘biggest classroom’ and find out what makes the Island such an outstanding place for their subject and their students.
“This is the first time we have specifically gone out to target the education market,” said David Thornton, CEO, Visit Isle of Wight. “We are extremely fortunate to have such a rich variety of exciting learning experiences and we believe this campaign is a great opportunity for the Island to increase its share of this market.”
Jonathan Green, marketing director for Red Funnel Ferries commented “With journey times of just 2½ hours from London and ferry-inclusive, curriculum based itineraries available from just £11pp, the Isle of Wight represents great value for money for school trips.
Jon Carter, Group General Manager, Education Destination, added “Having done extensive research with teachers, we know the key to this market is offering curriculum focussed teaching resources. Education Destination is working with all the leading venues and transport providers to ensure the Isle of Wight offers the best teaching materials of any destination in the world.”
Mark Persad, Head of Marketing for Wightlink Ferries said “With up to 150 sailings per day, a choice of three routes, crossings to the Island in just over 20 minutes and a choice of world class attractions nearby, school trips to the Isle of Wight have never been easier and are available from just £6.40 per child.”
Part of the new marketing campaign will involve creating an education section on the visitisleofwight website with up-to-date information on businesses that provide educational things to do and accommodation for educational parties. By showcasing the many businesses providing learning experiences it will help organisers to plan their trips effectively and efficiently.
Island businesses that provide learning experiences and would like to be included in the campaign should e-mail their details to firstname.lastname@example.org
For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: email@example.com
Attached image shows (LtoR): Sarah Dawson, Sales Development Manager, Red Funnel, Jon Carter, Group General Manager, Education Destination and David Thornton, CEO, Visit Isle of Wight at the launch of VIOW’s new “We know Education” brochure. The launch took place at the Education Show held on 19/20 March at the NEC Birmingham. http://www.education-show.com/