Website Award Photo


Visit Isle of Wight Ltd (VIOW) has announced a number of significant improvements, updates and enhancements to its award-winning website (

During the summer months, the site welcomed over 300,000 unique visitors from across the globe, a huge increase compared with the old Islandbreaks and GoWight sites, with traffic continuing to break previous records – even out of season.

The official Isle of Wight visitor website is now more popular than many of its competitors, including Devon, Wiltshire and Hampshire, and during August last year even bypassed the top UK destinations Dorset and The Lake District. 

Earlier this year, the VIOW website homepage also took first place at a national website and brochure awards conference, beating Cornwall and the English Riviera into second and third place respectively.

The award sponsored by Carrier Direct Marketing, part of the Carrier Group, was awarded at this year’s British Destinations Annual Conference held in Southend on Thursday, 4th July.

Ali Bruce of The Carrier Group commented at the time: “This is an attractive looking website with a great colour scheme and good use of photography.  The advertising section works well and is very easy to use and extremely pleasing to the eye”.

In 2013, VIOW spent just over £1 million promoting the Island and web advert income was an important part of that fund enabling the DMO to pay for TV and cinema advertising as well as a range of marketing and exhibitions work carried out by VIOW last year.   This marketing fund also paid for press office services generating over £1.8M of new press coverage in the UK and abroad, which all helped to drive traffic to the website.

David Thornton, CEO, Visit Isle of Wight, who has written to all website contributors thanking them for their support and detailing the raft of benefits available in 2014 said:  “Thanks to the helpful feedback from current industry advertisers, VIOW is pleased to make it possible for even more businesses to be seen by tens of thousands of unique visitors and potential customers.

“Every pound spent with us is reinvested in marketing the Isle of Wight and matched by the Isle of Wight Council and our Solent travel partners – helping us to attract even more visitor to the Island”.

Some of the changes to the website which will be made over the course of this month include:

  • The removal of commission payments.
  • An overhaul of the navigation system to allow quicker and easier searching and browsing of all web pages, properties and attractions.
  • More choices and options: businesses need only pay for the tools and functions they need rather than having to buy packages.
  • The introduction of several new tools to enhance online profile.

More information about the new web pages, which start at just £110+VAT (if purchased before February 14th) can be found on the industry website,     Members of the Isle of Wight Chamber of Commerce will once again be entitled to a 50% discount.

There is also an opportunity to find out more at a tourism industry presentation event entitled “The Big Ticket” which will take place at the Quay Arts centre in Newport on Wednesday 22nd January.   Due to demand, a second, afternoon session will now run from 2-4.30pm and tickets (two per organisation) are available on a first come, first served basis by calling Quay Arts on 01983 822490.


For further information, please contact:  Sue Emmerson, Tel: 01983-201048, 07766 705672.



Notes to editors:

Image attached (left to right): David Thornton, CEO, and Oli Whitehurst, Digital Content Manager, Visit Isle of Wight, who is holding the Website Homepage British Destinations Awards Cup. 

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website ( the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities:

The 2013 Brochure Front Cover and Website Homepage British Destinations Awards sponsored by Carrier Direct Marketing took place on Thursday the 4th July in Southend-on-Sea.  The awards, which have been running since 2007, were presented by Alistair Bruce, Business Development Manager for the Carrier Group and Gordon Marsden MP, President of British Destinations at the Annual Conference Awards Dinner. 

The judging criteria for the website homepage are based on the following categories: Design, Content and Ease us Use.

British Destinations was formed on 1 April 2011 from within the existing membership of the former British Resorts and Destinations Association (BRADA) and former Destination Performance UK (DP UK). The new larger and more effective, national body operates in the manner of a trade association for local authority sponsored tourism, tourism partnerships and for the various forms of public, private and public/private sector partnership-based destination management. It also encourages performance management and best practice at destination level.