The Isle of Wight is being promoted as one, big holiday island attraction in a summer-long campaign that’s being dubbed “Return to Adventure Island”.
Just launched, and based squarely on the fact that visitors and families have been coming on holiday to the Island for almost two centuries, the campaign is designed to help illustrate that fact that there are now more reasons than ever before to book a visit the Isle of Wight.
Visitors over the decades have discovered there are so many places to see and things to do on an Island the size of Inner London. So many of them are natural, some are man-made, but all combine to offer a host of holiday memories that last a lifetime…and also keep generations of families coming back for more.
It’s a timeless, magical Island, that can only be reached from the mainland across a small strip of water – giving trippers, tourists and travellers that true holiday feeling.
And in 2017 The Island will welcome several new attractions and experiences, including the Tiny Homes Holidays concept; Modulogs at Tom’s Eco Lodge; a magical Underwater Kingdom at Blackgang Chine; Jurassic Golf on Shanklin Seafront; and even the appearance of the little Squirrel Monkey which has just been rescued by Monkey Haven.
The Island as a whole is perfect for families who want to enjoy themselves together at the likes of Needles Landmark Attraction, or follow in the footsteps of Dinosaurs along the beaches; and the Return to Adventure Island campaign captures the essence of it all – from the glorious beaches to thrilling adventures, and the great range of accommodation to fabulous festivals.
Stay in a treehouse. Search for red squirrels. And learn bushcraft on the beach. Then, after lobster on chips, take an exhilarating ride to a Victorian fort. Or, travel back in time with the Isle of Wight Steam Railway, and visit a National Museum of Poo! As visitors over the centuries have discovered, every day can be a fresh adventure.
Betters still, it’s all just two hours hours away from London, followed by a 10 minute Hovercraft ride to the Island – with car and passenger ferries connecting the Island from Southampton, Lymington and Portsmouth.
The ferry companies and Hovertravel run regular promotions, including day returns from £5, and it’s also possible to also book great value tickets that combine transport with entrance into the leading attractions
Full details can be found at https://www.visitisleofwight.co.uk/inspiration/escape-to-adventure-island.
Visitors who book their holiday to Isle of Wight through Visit Isle of Wight, meanwhile, will be invited to download a free app for their iPhone or Android smartphone. The Adventure Island App, which launches on April 1, is packed with insider’s tips and trails to help holidaymakers make the most of their stay.
It also gives all visitors the chance to take part in a virtual treasure hunt with lots of prizes on offer including, for one lucky family, the chance to win back the entire cost of their holiday.
The Return to Adventure Island website will also feature all of the latest special offers for deals on accommodation: when searching to find the perfect place to stay, just look out for the blue suitcase featured on selected accommodation for special deals with ferry inclusive prices.
For all tourist information about the Isle of Wight, visit www.visitisleofwight.co.uk.
For further information about The Isle of Wight, please contact:
Sue Emmerson, Tel: 07766 705672, Email: firstname.lastname@example.org
Notes to Editors
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website www.visitisleofwight.co.uk the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities www.visitwight.org
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