VISIT ISLE OF WIGHT LAUNCHES NEW EDUCATION MARKETING CAMPAIGN

The Education market is the target of a new campaign to be rolled out by Visit Isle of Wight (VIOW) in a bid to attract new visitors and raise the profile of the Island.

The campaign activity spanning print and online media, aims to promote the Island as a study destination worldwide, inspiring schools and those involved in all aspects of education to book a visit to the Island for day trips or longer stays.

The campaign will be supported by a new 40-page printed guide, packed with ideas and tour options for schools.    Entitled “We know Education”, the brochure capitalises on the Island’s strengths across all curriculum areas, including the themes for History, Geography, Art and design and Physical Education.  A downloadable app version of the brochure will also be available.

Working with a range of specialist operators, including the UKSA, English Heritage and Education Destination, VIOW will host familiarisation trips for teachers who will be invited to explore the UK’s ‘biggest classroom’ and find out what makes the Island such an outstanding place for their subject and their students.

“This is the first time we have specifically gone out to target the education market,” said David Thornton, CEO, Visit Isle of Wight.  “We are extremely fortunate to have such a rich variety of exciting learning experiences and we believe this campaign is a great opportunity for the Island to increase its share of this market.”

Jonathan Green, marketing director for Red Funnel Ferries commented “With journey times of just 2½ hours from London and ferry-inclusive, curriculum based itineraries available from just £11pp, the Isle of Wight represents great value for money for school trips.

Jon Carter, Group General Manager, Education Destination, added “Having done extensive research with teachers, we know the key to this market is offering curriculum focussed teaching resources. Education Destination is working with all the leading venues and transport providers to ensure the Isle of Wight offers the best teaching materials of any destination in the world.”

Mark Persad, Head of Marketing for Wightlink Ferries said “With up to 150 sailings per day, a choice of three routes, crossings to the Island in just over 20 minutes and a choice of world class attractions nearby, school trips to the Isle of Wight have never been easier and are available from just £6.40 per child.”

Part of the new marketing campaign will involve creating an education section on the visitisleofwight website with up-to-date information on businesses that provide educational things to do and accommodation for educational parties. By showcasing the many businesses providing learning experiences it will help organisers to plan their trips effectively and efficiently.

Island businesses that provide learning experiences and would like to be included in the campaign should e-mail their details to jill@visitwight.org

ENDS

For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

Attached image shows (LtoR): Sarah Dawson, Sales Development Manager, Red Funnel, Jon Carter, Group General Manager, Education Destination and David Thornton, CEO, Visit Isle of Wight at the launch of VIOW’s new “We know Education” brochure.   The launch took place at the Education Show held on 19/20 March at the NEC Birmingham. http://www.education-show.com/

 

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ISLE OF WIGHT GOLF PACKAGES ANNOUNCED

Visit Isle of Wight (VIOW) has teamed up with Golf Tee Time Service – an organisation that specialises in golf holidays in the UK and overseas – to create a brand new product for visitors to the Island.

 

A new website has been developed by VIOW to raise awareness of the Island’s stunning golf courses and encourage more visitors to tee off during their stay.

 

The great-value golf packages start at £185 and include three rounds of golf, two nights B&B and a ferry crossing to the Island.   There are three premium courses on offer at Freshwater Bay, Osborne and Shanklin & Sandown with overnight accommodation available at either The Grange or Keats Cottage in Shanklin, the Premier Inn in Newport and the Royal Hotel in Ventnor.

 

Katie Jones, Sales & Events Manager for VIOW, said: “Golf is becoming less corporate and more of a sport for all, including families, women and younger children. There are also a growing number of occasional golfers, which provide opportunities for tour operators and resorts to offer golf as an add-on feature. Taking these trends into account, it is clear that the Island has an opportunity to increase its share of the golf tourism market.”

 

David Thornton, CEO, Visit Isle of Wight, added “The Isle of Wight has a fantastic natural product for golf tourism and this exciting new partnership represents our commitment to connect with golfers and develop golf as a tourism product.” 

 

Graham Ruth, MD, Golf Tee Time Service, commented: “We are delighted to be involved and look forward to providing a first class service to golfers visiting the Isle of Wight.

 

“Within a week of launching the new website, we have an off-Island booking and several enquiries from golfing groups which is great fantastic news for the Island.”

 

The golfing package is bookable via http://www.isleofwightgolfingbreaks.com

 

ENDS

 

For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

 

Please find attached image taken at Freshwater Bay Golf Club on the Island of Wight.   From left to right:  Steve Orchard, Captain at Freshwater Golf Club, Dave Cooke, Vice-Captain at Freshwater Golf Club, Normah Poingdestre, Lady Captain at Osborne Golf Club, Katie Jones, Sales & Events Manager, VIOW, Mike Bowles, Captain at Osborne Golf Club, Mike Jones, Captain at Shanklin & Sandown Golf Club and Anne Corby, Lady Captain at Shanklin & Sandown Golf Club.

 

Visit Isle of Wight

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

 

DUCK RACES, EGG HUNTS AND A CLOWN CALLED VERCOE – EASTER ON THE ISLE OF WIGHT

The Easter break arrives earlier this year, and whilst the forward-forecast heatwave may see you rushing for our award-winning beaches – just in case it doesn’t materialise we have a huge range of family-friendly events, activities and attractions to keep you entertained.

Yarmouth Duck Race (Saturday 4th April)

Easily one of the biggest competitor sports events on the Island outside of Cowes Week is the Yarmouth Duck Race. However in sharp contrast to the world’s best known sailing regatta in August, the 1200 competitors are all bright yellow, and approximately 10cm tall.

Nevertheless spectators will still enjoy a great day of racing at this traditional Easter Saturday event, which starts at 3pm on the river by the Yar Bridge. You can even put your name to a racing duck for a £1 – you will be hard pressed to sponsor a competing vessel in Cowes Week at those prices.  http://www.yarmouthcarnival.org.uk/

Snail Mail (30th March to 2nd April)

Kicking off a busy first season at the recently transformed Ventnor Exchange is “Snail Mail” – an immersive theatre production for families which will transform the arts venue into a unique world for the audience to explore

The Exchange is operated under the watchful eyes of the creative team behind Ventnor Fringe, and combines an intimate theatre with a record store, and a craft beer bar. In addition to “Snail Mail”, which takes place from 30th March to 2nd April, they have also confirmed many other great events well worth checking out in the forthcoming months.    For more info go to www.ventnorexchange.co.uk

World of the Clown at Piano Café (10th April)

Having once reigned supreme at the heart of circuses and the world of entertainment, the image of the clown has taken a few knocks over the years – largely thanks to Stephen King scaring the bejeebers out of everybody in his 80s horror novel “IT”.

Dispelling the negative image on the 10th April will be “Vercoe” the clown – a traditional performer who has appeared on stage with the likes of the great Buster Keaton. His one-man “World of the Clown” show at the charming Piano Café, in Freshwater Bay, will feature fascinating talks and demonstrations from his years in the business, from “man to clown” and back again. http://www.thepianocafe.co.uk/

Design your own egg cup at Chessell Pottery (3rd to 6th April)

Get creative at Chessell Pottery this Easter and produce your own egg cup memento to take away and cherish with boiled egg and soldiers for years to come. A great activity for the whole family to get involved in, plus a chance to produce a last-minute personalised gift.

It only costs £6.95, with your egg cup included, and decorating sponges (which include rabbits, chicks, lambs and of course eggs) are all provided. http://www.chessellpotterybarns.co.uk/

Easter Egg Trail

One of the biggest draws of Easter for many of us is the opportunity to feast on chocolate eggs, and a well-earned egg tastes better than any other. Many of our family-friendly attractions will be running their own takes on a traditional egg hunt over Easter weekend, with the “Mad Easter Egg Dash” at Robin Hill Country Park on the 5th & 6th April, and “Cadbury Easter Egg Trails” at Mottistone Gardens on 5th April and Newtown Nature Reserve on the 6th April.

Easter Fun Event

With so many things to do on the Isle of Wight you might be spoilt for choice. So why not keep in the seasonal mood by heading to one of our great attractions that will be running Easter Fun events over Easter and the school holidays?

There is Easter Family Fun at The Needles Landmark Attraction, from 28th March to 19th April, with their brand new film experience – The Lost World – showing in the 4D cinema. Queen Victoria’s seaside palace at Osborne will be running their own “Easter Fun” over Easter weekend, where you can follow in the footsteps of her Royal Children, from 3rd to 6th April. Then over the same weekend the Isle of Wight Steam Railway’s Easter Fun will see “kids go free”, and will be also be inviting them to take part in their daily Easter bonnet parades.

Anyone wanting further information about where to stay and how to reach the Island should visit http://www.visitisleofwight.co.uk.

ENDS

For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

Image of Yarmouth Duck Race attached.

About Visit Isle of Wight

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

Award-winning beaches

Isle of Wight beaches are recognised as being some of the best in Europe. With 57 miles of varied coastline the Island yields a fantastic array of beaches, which were awarded a combined total of 17 Blue Flag and Seaside Awards in 2014 – more than any other destination in England http://www.visitisleofwight.co.uk/attractions/beaches

 

 

 

 

COMPTON BAY ON THE ISLE OF WIGHT NAMED AS ONE OF THE WORLD’S BEST BEACHES

Compton Bay on the Isle of Wight has been named as one of the world’s top beaches by the Sunday Times Travel Magazine.

 

Listed in the latest issue (April 2015) of this highly respected travel magazine, Compton Bay is included in the “top 50 best beaches in the world” alongside the likes of Ipanema in Rio de Janeiro, Waikiiki in Honolulu and Bondi in Sydney.

 

Located in West Wight, Compton offers a two mile stretch of contrasting golden and dark sands, with rolling seas, tumbling multi-coloured sandstone cliffs, and the white chalk cliffs of Freshwater in the distance.   Popular with surfers and fossil hunters, Compton is ideal for games and sandcastle making. 

 

In September last year, Compton Bay was named as one of the best beaches in the UK by travel experts, Rough Guides.  The leading publisher of travel guides and travel content, the Rough Guides editorial team chose Compton as the “much-loved haunt of the Isle of Wight’s surf (kite and board) dudes and the place “where the Tennyson Trail laces its way along the coastline”.  Compton was also recommended by the Marine Conservation Society for the quality of its waters in 2012.

 

Following these accolades, the writer of the Sunday Times feature, journalist Emma Broomfield, contacted Visit Isle of Wight’s press officer, Sue Emmerson, for more information. 

 

Sue said: “When Emma contacted me earlier this year, she wanted ‘insider tips’ that she could use in the piece to entice readers.

 

“I am therefore delighted that she has used the content I supplied – not only the activities that can be enjoyed at Compton like searching for dinosaur footprints and surfing, but also information about the 22km Tennyson Trail from Carisbrooke Castle to The Needles, and our free downloadable Dinosaur Island app which allows visitors to take pictures of family and friends walking alongside the dinosaurs that roamed the Isle of Wight 130 million years ago.”

 

For more information about the feature, go to: http://www.thesundaytimes.co.uk/sto/public/travel_magazine/

 

ENDS

 

For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

 

Notes to editors:

 

Image of Compton Bay attached, please credit www.visitisleofwight.co.uk

 

Attached is a pdf of the 50 best beaches in the world feature which is in the latest issue of the Sunday Times Travel Magazine. You can find Compton amongst them on the 7th spread.

 

Compton was recommended by the Marine Conservation Society for the quality of its waters in 2012 and was named as one of the UK’s top beaches by travel experts Rough Guides. In 2014. Read more:   http://www.roughguides.com/gallery/the-best-british-beaches/#/6

 

The Isle of Wight’s ‘dinosaur coast’ stretches from Yaverland in the East to Compton Bay and beyond in the West and since 2013 has been marked with a series of interactive meteorite exhibits.  Simply download an App for your smartphone or tablet and see dinosaurs in the present day environment with this brilliant augmented reality experience. http://www.visitisleofwight.co.uk/dinosaur-island/dinosaur-island-trail

 

 

 

 

From Ryde to Bath, the 2015 Pearl Izumi Tour Series

Ryde on the Isle of Wight to host first round as details of venues and teams for the 2015 Pearl Izumi Tour Series announced

The 2015 Pearl Izumi Tour Series will start with a ticket to Ryde for Britain’s nine fastest teams, as they head to the Isle of Wight on Thursday 14 May, which will culminate five weeks and twelve events later in the world-famous city of Bath on Thursday 11 June.

Four new venues join the unique, team based Pearl Izumi Tour Series, sponsored by leading cycling, running and triathlon apparel brand Pearl Izumi, with Motherwell in Scotland and Croydon joining Ryde and Bath on the ten event schedule, with two debutant teams among the nine squads that will take part in the 2015 Series.

The brand new Team WIGGINS formed by 2012 Tour de France winner Sir Bradley Wiggins and the ONE Pro Cycling team of England cricketer Matt Prior join the list of teams headlined by defending champions JLT Condor presented by Mavic, who hope to become the first squad to defend their Tour Series title.

Commenting on the announcement, Kellie Parsons, Marketing Director of Madison, Series sponsors with the Pearl Izumi brand said:  “This is our third year as title sponsor of the Pearl Izumi Tour Series. Last year’s Series was a huge success and the line-up of venues sets the tone for an exciting five weeks of racing.”

Week One sees the opening round take place on the Isle of Wight in Ryde, with a tough climb of Union Street shaping the circuit that will play host to an opening team time trial and traditional circuit race.

Week Two continues with the return of two regular venues, Redditch in Worcestershire on the Tuesday evening before the Aberystwyth event on the Friday night kicks off the weekend festival of cycling in the Welsh resort with both a circuit race and a hill climb up to Constitution Hill overlooking the town.

A triple-header week of events will take place during half-term, with a new race in Motherwell, host to the triathlon events during the 2014 Commonwealth Games, before Thursday night’s notorious Durham race and a return for the very popular Barrow event in Cumbria on the Friday night.

The penultimate week of racing will see two events in London, with a first visit to Croydon on the Tuesday before the Thursday night’s race in Canary Wharf, which will also include the popular Corporate Grand Prix event.

The final week of racing will see Peterborough host Round Nine before the final event in the historic city of Bath, using an iconic circuit that takes in the Royal Crescent.  All ten rounds will once again have highlights on ITV4, screened the following evening, the seventh successive year it has been televised by ITV.

David Thornton, CEO, Visit Isle of Wight said: “Securing pole position of the prestigious Pearl Izumi Tour series – AND hosting the opening team time trial – is a major coup for the Island.

“The Isle of Wight is the only place on the south coast where you can see the race and we look forward to welcoming visitors from Portsmouth, Southampton, the New Forest and further afield.  Not only will they be able to enjoy the thrills of the racing action, but also use it as a reason to stay over and embrace the unique atmosphere that a sporting event of this stature brings to an area.”

“We are delighted to announce the seventh season of the Pearl Izumi Tour Series with prestigious new venues and high-profile new teams,” said Mick Bennett, Race Director of Series organisers SweetSpot.

“The season ahead is certainly going to be highly-competitive and we look forward to what will be an action packed five weeks of competition with Britain’s fastest teams vying for the title.

“As always we have tried to challenge our teams with something new, so we have four new circuits plus what will be a very tough hill climb event as a part of the Aberystwyth event.”

Alongside JLT Condor presented by Mavic, ONE Pro Cycling and Team WIGGINS, three further British registered UCI Continental teams will take part – Madison Genesis, NFTO Pro Cycling and Team Raleigh – GAC.

Three further non-UCI British teams will also enter the full Series, Pedal Heaven RT, SportGrub Kuota and Velosure Starley Primal, with a new trophy being inaugurated for the highest placed non-UCI team at the end of the Series.

The Pearl Izumi Tour Series will also once again include a five-round women’s Grand Prix Series, culminating just a week before the biggest women’s cycle race in the UK, the Friends Life Women’s Tour (17-21 June).  Further details of the Grand Prix Series, including venues, will be announced shortly.

Past winners of the unique, team based Pearl Izumi Tour Series are Team Halfords Bikehut (2009), Motorpoint Marshalls Pasta (2010), Rapha Condor Sharp (2011), Endura Racing (2012), Team UK Youth (2013) and Rapha Condor JLT (2014).

ENDS

For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: sue@visitwight.org

Image attached ……

 

Notes to Editors

Round One                  Thursday 14 May        Ryde, Isle of Wight (including Team Time Trial)

Round Two                  Tuesday 19 May         Redditch

Round Three               Friday 22 May             Aberystwyth (including Hill Climb)

Round Four                 Tuesday 26 May         Motherwell

Round Five                  Thursday 28 May        Durham

Round Six                   Friday 29 May             Barrow

Round Seven              Tuesday 2 June                      Croydon

Round Eight                Thursday 4 June         Canary Wharf

Round Nine                 Tuesday 9 June                      Peterborough

Round Ten                  Thursday 11 June       Bath

The nine teams for the 2015 Pearl Izumi Tour Series will be JLT Condor presented by Mavic; Madison Genesis,  NFTO Pro Cycling, ONE Pro Cycling, Pedal Heaven RT, SportGrub Kuota; Team Raleigh – GAC; Team WIGGINS; and Velosure Starley Primal.  Joining them will be one guest team per round.

About Visit Isle of Wight

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org

About Pearl Izumi

Pearl Izumi was founded in 1950 in Tokyo by a devoted father who wanted to produce Japan’s first bicycle racing apparel for his son, a promising racer. He took time researching the best technical clothing for his son with a dedication and determination that underlines the company today.

The brand began distribution in the US in 1981 and in 1989 Pearl Izumi USA acquired the license for the US market, with the research and development team based, in Boulder, Colorado. But as it celebrated its 60th anniversary in 2010, which in many eastern cultures means a time for rejuvenation or ‘Kanreki’, Pearl Izumi’s marked its rebirth by a return to its roots in Japan, as part of a Shimano brand.

Using technologies derived from cycling, and working closely with 2 times Ironman champion, Tim DeBoom, Pearl Izumi successfully diversified in running and triathlon with footwear technologies such as the seamless upper and 1:1 interface.

Now an internationally recognised brand, Pearl Izumi is distributed in more than 25 countries worldwide.

About Madison

Madison has come a long way since 1977, from its modest beginnings as a small suburban bicycle shop in North West London, to now being the UK’s leading distributor of bicycle parts and accessories, as well as the UK’s fastest growing motocross and freesports equipment supplier.

With a wide portfolio of market-leading brands such as GoPro, Shimano, Thor, Pearl Izumi, Park Tool, Lazer and many more, Madison is a well-respected entity with an award-winning B2B system and reputation for excellence.

Facebook – www.facebook.com/madison.co.uk

Twitter –  www.twitter.com/ukmadison

About The Pearl Izumi Tour Series

2015 will be the seventh season of the Pearl Izumi Tour Series, a unique team based, televised city centre cycling series organised by SweetSpot Group Ltd, the company behind the organisation and promotion of The Tour of Britain and The Women’s Tour.  The Pearl Izumi Tour Series brings together the very best in British professional teams and riders, competing on town and city-centre circuits in front of packed crowds as a part of a full day of cycling activities.

SweetSpot is a sports marketing and events company specialising in the creation and execution of high quality, commercially successful, annual sporting events.

You can follow The Pearl Izumi Tour Series on Twitter @TourSeries #tourseries or Facebook or via the official website at www.tourseries.co.uk

For further press information, logos and images, or to arrange an interview, please contact:

Peter Hodges              PR Manager                peterh@thetour.co.uk             01932 831 485

Grace Metcalf              PR Manager                grace@thetour.co.uk               01932 831 485