Visit Isle of Wight (VIOW) has taken steps to attract more winter visitors to the Island with the distribution of its latest Shades of Wight brochure – a luxury lifestyle publication which challenges the perceptions of holidaying on the Island, emphasising it as a year-round escape with many “Shades of Wight” to explore.
Filled with 20 pages of some of the Island’s finest hotels, bed and breakfasts and self-catering accommodation, the brochure features a range of inspirational themes and distinctive quality experiences which invite the reader to make a break and explore this Island for all seasons.
During Christmas, 8,000 Shades of Wight brochures will be distributed to three specific demographics across Hampshire and Dorset as well as to hundreds more people who have requested via the Visit Isle of Wight website.
A letter which accompanies the brochure informs readers “You’ll find the perfect place to unwind, whether that’s at a fabulous hotel or vintage airstream, in a smart resort or secluded bay. This is England’s garden isle where there’s plenty to do in the great outdoors… and even more indoors, from touring a sumptuous palace to dining at a restaurant serving five star cuisine”.
Also included in the package are some exclusive offers for discount ferry travel from Southampton Portsmouth and Lymington. These deals are for foot passengers and promote a ‘Drive Less, See More’ trip – a campaign currently running to encourage more people to travel to and around the Island without the use of a car.
Other tempting offers include 50% off cycle hire with back-up services like bag transfer and a range of 2-night accommodation packages.
David Thornton, CEO, Visit Isle of Wight, said: “We want to spread the message that winter is the ideal time of the year to escape and enjoy a few tranquil days on the Island.
“As well as highlighting our stunning coastline, blue flag beaches and heritage attractions there are features on events, towns and villages, cycling and walking routes. We hope this will entice people to people to visit and enjoy one of the many shades of Wight.”
The brochure also explains how to reach the Island, and full details are now featured online at http://www.visitisleofwight.co.uk/shades-of-wight.
For further information, please contact: Sue Emmerson, Press Officer, Tel: 01983 201048, 07766 705672, E-mail: email@example.com
Notes to Editors:
The attached image taken at the launch of the Shades of Wight marketing campaign at Westminster on 17th October 2014 shows (L to R) Lady Penny Cobham, Chairman of VisitEngland, Cllr Ian Stephens, Leader of the IW Council and David Thornton, CEO of Visit Isle of Wight.
During Christmas, 8,000 Shades of Wight brochures will be distributed to three specific demographics across Hampshire and Dorset as well as to hundreds more to people who have requested it from the Visit Isle of Wight website.
The three demographics are (A) People who live in the most sought-after neighbourhoods (B) Professionals in successful careers and (E) Active retirees.
Visit Isle of Wight
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org