To celebrate English Tourism Week (29th March to 6th April), the Island’s MP, Andrew Turner  joined Tom Ransom of Visit Isle of Wight (VIOW) on a new “Taste” Round the Island cycle route, part of a new marketing campaign to promote the Island as the top cycling destination in the UK.

As part of VisitEngland’s week-long celebration of England’s vibrant tourism industry, Mr. Turner wanted to give local people a flavour of what the Island has to offer visitors as he promoted the Island’s Round the Island cycle route, which has been given a new “foodie” theme by VIOW – the Island’s tourist board – to attract even more cyclists to tour the route.

This mouth-watering new route highlights the Island’s food and drink attractions placed along the already popular Round the Island Cycle Route, including The Garlic Farm, Adgestone Vineyard and The Dairy Deli.

Andrew Turner, MP, commented: “I was delighted to be asked to take part in English Tourism Week as I recognise the importance of visitors to our local economy, and commend supporting the cycling economy and local food producers at the same time.

“There is no greater opinion former than local people and English Tourism Week 2014 is aimed at reminding local residents of the tourism experiences to be had on their own doorsteps, inspiring them to become the ambassadors for their local area.”

Taste Round the Island is promoted by Visit Isle of Wight on their new Bicycle Island web pages. Any food-related business located on or near the existing Round the Island route can apply to become a “taste location” but must be willing to offer a discount to those arriving by bike and must supply at least one Isle of Wight-grown product. The full criteria can be found on the VIOW industry website at

For more information about English Tourism Week, go to

For more information about Taste Round the Island Cycle Route, go to


For further information, please contact:

Sue Emmerson, Isle of Wight Press Officer

Tel: 07766 705672


Notes to editors:

Attached image attached shows Andrew Turner MP and Tom Ransom, Visit Isle of Wight’s Sustainable Transport Marketing Executive taking a break at The Dairy Deli in Shalfleet, Isle of Wight, one of the locations on Taste Round the Island Cycle Route.

Visit Isle of Wight Ltd

Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight.   As well as the consumer website ( the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: