A new Isle of Wight camping and caravanning guide which invites visitors to “Come abroad to the Camping Capital of the UK” to discover the Island’s “camping secrets” has been launched by Visit Isle of Wight (VIOW).
The “Isle of Wight Pocket Book of Camping Secrets” has been produced by VIOW who have teamed up with Solent Co to showcase the many different types of camping and caravanning holidays available on the Island, including award-winning sites in beautiful countryside and coastal settings, family-run holiday parks with five-star facilities, or more unusual options like gypsy caravans, tree houses, Eco lodges and tipis.
For many adults and children, the joys of camping and caravanning in the great outdoors are clear. It’s great for outdoor pursuits like walking, cycling and water sports – and an easy walk back to camp, where you can watch the sun set over the sea in the evening, star-gaze on a clear, dark night, or listen to waves break on a nearby beach – all magical, memorable experiences.
The camping and caravan sector is of enormous importance to the Island’s overall tourism economy and VIOW is keen to increase market share by promoting its camping, glamping, holiday parks and wild camping sites to families and couples who currently don’t choose the Isle of Wight for their outdoor adventure holidays.
David Thornton, CEO of Visit Isle of Wight and self-confessed Island campaholic said: “Many people love the freedom that camping offers and the Isle of Wight has so many great camping possibilities.
“You can tour the Island in an iconic VW campervan, stay at gorgeous campsites and explore coastal cycling trails and walking routes, or take romantic afternoon picnics while enjoying the comfort of your luxury camper van or eco lodge.
“We believe our new Isle of Wight pocket book of Camping Secrets will intrigue and engage our audience leading them to discover some of the best camping and caravanning experiences in the UK”.
Also in the new guide, camping and glamping owners reveal what got them started in the business and share their secrets for getting the most out of the trip. There is also a directory of holiday parks, camping and touring providers – plus the chance to win some great holiday prizes, including a seven night camping holiday on the Island for the next three years!
In 2017, the winner of the holiday prize will be able to choose to stay at one of Park Resorts three holiday centres on the Isle of Wight: Thorness Bay near Cowes, Lower Hyde in Shanklin or Nodes Point near Bembridge – and enjoy two camping holidays in 2018 and 2019 as well!
The main prize also includes an Outwell family tent, free ferry travel to the Island, free bike hire and tickets to some of the Island’s top tourist attractions. There are some great runner-up prizes too, including free Hovertravel passes, walking boots and attractions tickets http://www.visitisleofwight.co.uk/inspiration/competitions/win-a-three-year-camping-holiday
Distribution of the ‘pocket size guide will be through individual requests generated via VIOW’s advertising campaigns, camping stores and other retail outlets in the Midlands and the North of England and selected Tourist Information Centres. It will also be featured at a selection of exhibitions that VIOW and its travel ambassadors will be attending from now until March 2017.
A dedicated “Camping Capital” page on the VIOW website has also been developed to showcase the Island’s camping and caravanning offer. A digital version of the Isle of Wight Pocket Book of Camping Secrets will be available later this year. http://www.visitisleofwight.co.uk/inspiration/camping-capital
For further information, please contact Sue Emmerson, Press Officer, Visit Isle of Wight, tel. 01983 521555, ext 29/07766 705672, firstname.lastname@example.org
Notes to Editors
The attached (2) images were taken at Appuldurcombe Gardens Holiday Park on the Isle of
Left to right: David Brooks, Director of Solent Co, David Thornton, CEO of Visit Isle of Wight and Kevin Sanders, Director of Appuldurcombe Gardens Holiday Park.
The Isle of Wight pocket book of Camping Secrets features a unique blend of Festival camping, Woodland camping, Glamping, Lo-Fi camping, Camping on the go and Family camping. Commissioned by Visit Isle of Wight as a brand new separate publication and teaming up with publishing partner Solent Co, the guide is a 32-page document and includes an accommodation directory and a map.
The design and artwork was produced by Words&Stuff, a copywriting and design agency based on the Isle of Wight.
Visit Isle of Wight
Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org