Britain’s annual National Ferry Fortnight will this year take place from 6 – 20 May 2017. Now in its ninth year, National Ferry Fortnight is run by Discover Ferries, the industry body for the ferry industry as a two week showcase of Britain’s extensive 75-plus ferry routes and the benefits of travel by sea.
This 2017 Discover Ferries’ National Ferry Fortnight campaign theme is Ferry Together – encouraging family and friends to spend more time together. Research undertaken by Discover Ferries at the beginning of 2017 highlights how little quality time families are spending together due to the hectic nature of modern life. Results showed that the average family spends just three weeks of real quality time together each year, and just 36 minutes on the average week day. In comparison, adults spend almost four times as long – one hour and 55 minutes per day – watching TV or playing on their gadgets. Children are also staring at a screen of some kind for around two hours and 22 minutes a day.
As a result, two thirds of parents say holidays and trips away from home are the only real time they get together. Going out for meals together was found to be the best way of spending quality time together on holiday, followed by doing activities together, the evening entertainment and the journey there. And almost half of those surveyed said the entire holiday counts as quality time.
Bill Gibbons Discover Ferries director said: “Our research has shown just how incredibly important every second of holiday time is in our busy lives. Almost half of the people we surveyed said their whole holiday counts as quality time together. Our members do their utmost to make the ferry journey the very start of the family holiday experience. Unlike an airplane where you’re strapped in alongside each other in front of computer screens, a ferry journey gives people time to stretch their legs, eat a meal together or watch wildlife together. National Ferry Fortnight will be a celebration of ways to spend that treasured time together.”
The 11 members of Discover Ferries are Brittany Ferries, Caledonian MacBrayne, DFDS Seaways, Irish Ferries, Isle Of Man Steam Packet Company, Isles of Scilly Steamship Group, NorthLink Ferries, P&O Ferries, Red Funnel, Stena Line and Wightlink. During National Ferry Fortnight 2017 Discover Ferries’ members will be publishing holiday ideas and added-value offers on ferry routes to France, Belgium, Holland, Spain, Ireland, Isle of Wight, Isle of Man, Isles of Scilly and Scottish islands.
Discover Ferries press office, Four Travel
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